The (Somewhat Definitive) Watch Brand Pronunciation Guide

Admit it, you’ve never been quite sure if you’re pronouncing all your favorite watch brands correctly. No need to stress any longer, the experts at Crown & Caliber are here to help. Listed below are the phonetic pronunciations of the more difficult watch names. So study up, and you’ll be sounding like a true timepiece connoisseur in no time.

A. Lange & Söhne – ah LAHN guh and ZO nuh

Audemars Piguet – AWE duh mahr PEE gay

Baume & Mercier – BOWM and MURSE ee ay

Blancpain – BLAHNK pan

Bovet – BO vay

Breguet – BREH gay

Breitling – BRITE ling

BVLGARI – BUL guh ree

Cartier – KARR tee ay

Chopard – show PARD

Corum – KOR um

Ebel – ee BELL

Franck Muller – FRAHNK MYOU ler

Girard-Perregaux – zhee RAHRD PAIR uh go

Glashütte Original – glass HOO tuh or ig in AHL

Hublot – U blow

IWC Schaffhausen – I W C shaff HOWZ in

Jaeger-LeCoultre – zhey ZHER leh KOOLT

Longines – LAWN jeen

Louis Vuitton – loo ee vwee TAHN

Montblanc – MOHNT BLAHNK

Movado – muh VAH doe

Omega – o MAY guh

Patek Philippe – pah TEK fill EEP

Piaget – pee ah ZHAY

TAG Heuer – TAG HOI ur

Tissot – TEE so

Ulysse Nardin– you LEESE nahr DAN (last syllable is a short, nasal “a” with the “n” almost silent)

Universal Geneve – Universal jeh NEV

Vacheron Constantin – VASH er ahn kon stan TAN (last syllable is like that of Ulysse Nardin)

Van Cleef & Arpels – VAN CLEEF and ahr PELL

Zenith – ZEH nith