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We are extremely proud to be the No. 1 online marketplace for buyers and sellers of luxury pre-owned watches. Our servicing and authentication efforts ensure maximum value for both buyers and sellers, and our data-backed pricing methodology provides all parties with 100% pricing confidence.

How It Works

How can buyers and sellers both win? Because we add value in the middle.

1. We invest to make sellers' watches like-new.

  • authenticate


  • refurbish


  • certify


  • warranty


2. Then we set a fair price based on hard data.

  • verified

    Verified Price

3. Finally, we market to our global marketplace.

  • market globally

    Market Globally

We add value so that everybody wins.

Buyers: We Get You up to 90% off Retail

Experts and collectors almost never buy watches new. You shouldn't either.

What You'll Pay for the Same Watch:

What You'll Pay For The Same Watch

Fact: a new watch generally loses up to 40% of its value the second it leaves the store.

Sellers: We Are Your Best Selling Partner

Sellers typically receive 30% more when using Crown & Caliber. That's hard to beat.

We service and warranty your watch to achieve the highest selling price. Then we market it to our massive network of global buyers.

Your Payout on a $10K Watch Sale:

How Much You'll Get For A 10K Watch

We increase a watch’s value up to 50%.

Our reputation is only as good as our last sale. We follow a rigorous 4-step approach to ensure a watch is up to our standards before listing it for sale.

We are the industry pricing authority.

As the recognized authority in the industry, we give you 100% confidence in the pricing of your watch. We wrote the ‘Kelly Blue Book’ of watch valuations, and we update our database of over 10,000 models every single day. Rest assured that when you buy or sell on the C&C marketplace, you are getting the accurate market price.

We give back.

At Crown & Caliber, our passion is to give you the best buying or selling experience in the industry. Our purpose is to build a positive legacy that outlasts us all.

If You Have Any Questions at Any Time

We are passionate stewards of every watch we list, and are proud to get the very best value for both buyers and sellers alike.
Give us a shout at our Atlanta headquarters: (800) 514-3750