Chronoswiss released the Small Second Serpentine and Small Second Jasper in limited editions of 50 pieces each. They are both in 40mm cases and feature a small seconds subdial at the nine o'clock position, with the Jasper version in stainless steel and the Serpentine version in two-tone stainless steel and 18k red gold. Each dial is cut from a unique piece of natural stone, so no two dials are alike. The Jasper retails for $13,900 and the Serpentine for $21,300.

Icelandic microbrand JS Watch Co. Reykjavik is debuting the Total Solar Eclipse Collection to commemorate the total eclipse whose path of totality crosses western Iceland on August 12, 2026. The collection features three dial variations in blue, ruby red, and black in an edition of 50 pieces in each color, all in 38mm stainless steel cases. The dials all have an embossed lunar surface and are surrounded by a luminous Super-LumiNova eclipse ring. The collection was proposed to the brand by Icelandic astronomy communicator Sævar Helgi Bragason, and the dials carry a hidden reference to the event: the hour marker at 5 and the minute marker at 48 are picked out in pink, marking 17:48, the moment of totality over Reykjavík.

Grøne Oldenzaal, the accessibly-priced brand from the Grönefeld brothers, announced a new edition of their three-hand timepieces, the Horologium. There are two versions: Something Quirky, with colors chosen by Bart Grönefeld, and Something Classic, with colors favored by Tim Grönefeld. Both versions are in a 39mm case with an exhibition caseback that shows various finishing details including Côtes de Genève, sunburst snailing, and machine anglage on the manually wound La Joux-Perret movement. The editions are limited to 188 pieces each and will be available to order on August 13, priced at roughly $2,760 excluding VAT, tariffs, and shipping.

The first round of voting for the Grand Prix d'Horlogerie de Genève, known as the GPHG Awards, is now underway. Over 1,000 members of the GPHG Academy, largely watch industry professionals, vote in the first round, selecting six timepieces in each of 14 categories, which are then examined for final voting by a Jury of 24 members, alongside a second electronic ballot by the full Academy. The first round of voting will continue through August 16. The 84 nominated timepieces will be unveiled on September 1, ahead of the awards ceremony on November 7 at the Bâtiment des Forces Motrices in Geneva. This year 194 brands entered 320 timepieces. The full list of competing watches can be found at the GPHG's website here: https://www.gphg.org/en/gphg-2026/competing-watches

Chrono24, the Germany-based online marketplace, published The Rolex Report 2026 on August 5, drawn from completed transactions between 2018 and the second quarter of 2026. It finds that Rolex's share of sales on the platform has dropped to a seven-year low of about 30%, down from over 44% in 2022, despite Rolex's dominant position as the best-selling brand in the secondary market overall. The last time Rolex fell below 30% on Chrono24 was 2019. Separately, EveryWatch, a watch market database, puts Rolex at 41% of all secondary market transaction value in the first six months of 2026. EveryWatch tracks the entire secondary watch market, including auction sales, certified pre-owned sales through authorized retailers, and secondary market platforms such as eBay and Chrono24.

Prominent retailer London Jewelers is introducing a Vacheron Constantin pop-up in their East Hampton showroom. The pop-up will be part of the retailer's Hamptons Summer Lounge from August 6 through September 6, 2026. The Vacheron Constantin boutique that opened in March 2026 in The Mall at Short Hills in New Jersey is operated in partnership with London Jewelers. 2026 is London Jewelers' centenary year, as well as the 30th anniversary of the East Hampton showroom at 2 Main Street, a former Veterans of Foreign Wars building the Udell family bought and converted in 1996.

Breitling and Aston Martin hosted a celebration of the new Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, with an actual vintage DB5 on hand, in the Aston Martin showroom in New York City on August 5, 2026. The two brands announced their partnership in February 2026, but the pairing on which this watch is based goes back to Sean Connery's portrayal of James Bond in 1965's Thunderball, where he wore a Breitling Top Time ref. 2002 while driving the DB5. The three versions in this new edition pay tribute to the automaker's DB5 model with details like a wooden rehaut. The 18k red gold version has an onyx dial and is in an edition of 250 pieces. Two steel versions, one with a platinum bezel and black lacquered dial, limited to 315 pieces, and one with a silver dial, limited to 1,022 pieces, round out the collection.

Seiko has announced that its annual Power Design Project exhibition will be displayed at Japan House London from August 27 through September 15, with the theme 'Passionately and Obsessively Crafted Watches'. The exhibition will showcase seven non-production watch concept designs, giving visitors a view into fun and often whimsical designs when Seiko's designers are given the opportunity to make something without the constraints of production or market viability. This is the third consecutive year the Power Design Project has been shown at the venue. The 2026 edition opened in Tokyo in March and traveled to Milan in April before London. Japan House London is located at 101–111 Kensington High Street, and admission to the exhibition is free.

The Fondation Haute Horlogerie is bringing the second edition of its FHH Watch Summit back to New York City at NeueHouse Madison Square on October 15, 2026, during New York Watch Week. The Watch Summit brings together brands, collectors, retailers, press, enthusiasts, and industry professionals, with four curated panel discussions throughout the day, and an opportunity to connect with members of the watch community.