Josh Sims is a UK-based freelance writer contributing to the likes of Esquire, The Spectator and The Times (London). He’s the author of several books on men’s style and related topics.
Buyers pay a premium for the stamp on the dial. The 2017 law tightened it, but 40 percent of a Swiss Made watch can come from abroad
Jul 17, 2026
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5 min read
The lightest watches now weigh next to nothing, built in titanium, carbon and silicon nitride. As the industry abandons heft, the question is whether buyers who long equated weight with quality will follow.
Jul 11, 2026
4 min read
Watches once tracked the tides, the altitude, the time on the meter. Now Blancpain, H. Moser and Urwerk are among a handful of makers split on whether usefulness is even the point.
Jul 8, 2026
3 min read
Some watches have names. Some refuse them. The naming choices behind the dial, and the trademark gauntlet that makes a single word so hard to secure.
Jun 9, 2026
Often misconstrued only as a basic, mass-market product, in Japan and China soy sauce is considered to be as artisanal as any fine wine
May 17, 2026
The Med or the Caribbean may be enough for some boat-owners. Others want to take theirs to the remotest corner of the planet. Enter the explorer
May 1, 2026
Luxury's top clients are being underserved. A new generation of brands has a radical solution
Mar 20, 2026
2 min read
Many watch brands spent a century perfecting what goes inside the case and largely forgot what goes on the dial
Mar 11, 2026
Once reserved for fighter jets and Formula One cars, carbon fiber is fast becoming luxury’s material of choice
Mar 1, 2026