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Oliver Buchannon
Josh Sims

Josh Sims is a UK-based freelance writer contributing to the likes of Esquire, The Spectator and The Times (London). He’s the author of several books on men’s style and related topics.

The Most Valuable Two Words in Watches

The Most Valuable Two Words in Watches

Buyers pay a premium for the stamp on the dial. The 2017 law tightened it, but 40 percent of a Swiss Made watch can come from abroad

Jul 17, 2026

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5 min read

When Heavy Watches Stopped Meaning Expensive Watches

When Heavy Watches Stopped Meaning Expensive Watches

The lightest watches now weigh next to nothing, built in titanium, carbon and silicon nitride. As the industry abandons heft, the question is whether buyers who long equated weight with quality will follow.

Jul 11, 2026

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4 min read

What Are Watch Complications For Now?

What Are Watch Complications For Now?

Watches once tracked the tides, the altitude, the time on the meter. Now Blancpain, H. Moser and Urwerk are among a handful of makers split on whether usefulness is even the point.

Jul 8, 2026

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3 min read

The Name Game: Inside the Business of Naming a Watch

The Name Game: Inside the Business of Naming a Watch

Some watches have names. Some refuse them. The naming choices behind the dial, and the trademark gauntlet that makes a single word so hard to secure.

Jun 9, 2026

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3 min read

The Best Soy Sauce in the World Is Nothing Like What You Have at Home

The Best Soy Sauce in the World Is Nothing Like What You Have at Home

Often misconstrued only as a basic, mass-market product, in Japan and China soy sauce is considered to be as artisanal as any fine wine

May 17, 2026

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4 min read

Why Explorer Yachts Are the Fastest-Growing Category in the Superyacht Market

Why Explorer Yachts Are the Fastest-Growing Category in the Superyacht Market

The Med or the Caribbean may be enough for some boat-owners. Others want to take theirs to the remotest corner of the planet. Enter the explorer

May 1, 2026

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3 min read

Forget the Branded Jacket. The Newest Members Only Fashion Experience Costs $12,000 and Requires an Interview.

Forget the Branded Jacket. The Newest Members Only Fashion Experience Costs $12,000 and Requires an Interview.

Luxury's top clients are being underserved. A new generation of brands has a radical solution

Mar 20, 2026

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2 min read

Just My Type

Just My Type

Many watch brands spent a century perfecting what goes inside the case and largely forgot what goes on the dial

Mar 11, 2026

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5 min read

The Power Material Darker Than Wood and Lighter Than Gold

The Power Material Darker Than Wood and Lighter Than Gold

Once reserved for fighter jets and Formula One cars, carbon fiber is fast becoming luxury’s material of choice

Mar 1, 2026

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3 min read

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