Patek Philippe introduced new and updated references to kick off its Watch Art Grand Exhibition in Milan. Highlights include:

The brand-new ref. 5978P manually-wound perpetual calendar chronograph, which features an instantaneous jumping calendar mechanism with day, date, and month shown in apertures along the top of the dial, powered by the in-house calibre CH 29-535 PS QI. The 5978P, in a 42mm platinum case, is in a limited edition of 120 pieces made exclusively for the Grand Exhibition and is priced at $360,000.

Two new versions of the World Time Minute Repeater 5531G, the 5531G-012 and 5531G-013, featuring cloisonné street maps of Milan by day and by night. Both are in 18K white gold Calatrava-style cases with Clous de Paris (or hobnail) finishing on the case sides and slider. They are available in a limited edition of 5 pieces each, made exclusively for the Grand Exhibition, and are priced at €807,830 ($908,600).

Three new Calatravas in the colors of the Italian flag. Ref. 7007G-010 has a white dial and time and date functions, is limited to 200 pieces, and is priced at €45,144 ($50,800); Ref. 7147G is a brand new reference, with a green dial and perpetual calendar functions, limited to 100 pieces and priced at €130,679 ($147,000); and the 7047G is a minute repeater with a red dial, limited to 5 pieces and priced at €653,392 ($734,900).

The Aquanaut 5167A-014, in a steel case with a dark blue fumé dial and a red seconds hand, with time and date functions. It's limited to 250 pieces exclusively for the Grand Exhibition and is priced at €40,580 ($45,600).

The Gondolo Ladies First, with six versions of the Ref. 7043, all sharing the same 31 x 34.8mm cushion-shaped case in white gold, rose gold, or a combination of the two, and all running a quartz movement. Three versions feature diamond-setting on the rehauts around the edges of the dials, and three Joaillerie versions feature diamonds set all around the dials, cases, and lugs. Pricing varies from $37,510 to $68,768.

Louis Vuitton introduced two new versions of the Monterey in green or black ceramic. Both are in a 37mm lugless case that is true in size to the original LV II that was introduced in 1988. It has a tonal green matte lacquered dial on the green version and a contrasting white lacquered dial on the black version, with a pop of color on the hour and minute hands. It uses automatic caliber LFTMA01.02, and its Clous de Paris-decorated crown is at the twelve o'clock position. Both join the permanent collection and are priced at $22,900.

Parmigiani Fleurier introduced the new TORIC Petite Seconde Platinum Morning Blue, a modern expression of the brand's original collection that was launched in 1996. The new piece is in a 40.6mm platinum case and features a 'Morning Blue' 18k white gold dial that is finished by hand using the grenage engraving technique, which brand founder Michel Parmigiani helped preserve while he was doing restoration work. It's powered by the in-house manually-wound Caliber PF780, which offers a 60-hour power reserve, and is priced at $68,200.

Porsche Design and Hodinkee announced the Porsche Design Chronograph 1 Utility – Limited Edition for Hodinkee, which pays homage to historic Porsche Design military chronographs from the 1970s and 80s. It's powered by the proprietary WERK 01.340 caliber, a re-engineered modern version of the Lemania 5100 movement, and features COSC certification and a 60-hour power reserve. It's limited to 350 pieces worldwide, with 100 pieces available in the U.S. exclusively through Hodinkee and its retail partner (and owner) Watches of Switzerland, and is priced at $9,650.

Czapek & Cie announced the Promenade L'Écume des Jours in a limited edition of 18 pieces in a 38mm stainless steel case. The dial, made of blue enamel, mother of pearl, and jade, features a lily at the 4:30 position, which is also a running small seconds display. The outer track is a ring of piano keys, a nod to the pianocktail, a piano that composes a cocktail to match the mood of the music played on it, invented in the 1947 novel L'Écume des Jours by Boris Vian. Its in-house automatic Calibre SXH5.1, which features a variable-inertia balance fitted with four gold inertia-blocks, a recycled platinum micro-rotor, and a 60-hour power reserve, is visible through the sapphire case back. It's priced at $37,700.

Nomos introduced a new version of its sporty travel watch, the Club Sport Neomatik Worldtimer Dark. The new version is not only a darker take on the existing Neomatik Worldtimer; it has expanded luminous markings, with the hour markers, hands, city ring, and home time indicator glowing in vivid blue in low light. In the light of day, the same elements are in white, contrasting against the high gloss black dial. It's powered by in-house automatic caliber DUW 3202, which tracks 24 time zones, operated by a single pusher at the two o'clock position. It's priced at $5,580 on a strap and $5,760 on a steel bracelet.

Oris released its latest collaboration with Cervo Volante, the Big Crown Pointer Date in burgundy. Cervo Volante creates leather goods, including the deep brown strap for this timepiece, from deer leather. The watch is in a 40mm stainless steel case with a fluted bezel and an oversized crown, and has a deep burgundy dial that displays the time, with the signature pointer hand indicating the date on the outer track, powered by an automatic, Sellita-based Oris Calibre 754, and is priced at $2,600.

The Rolex Four Seasons Daytona Collection sold for $49.5M total across four references at a charity auction in London at Phillips in Association with Bacs & Russo on September 28. Each Daytona represents a season: spring, in white gold with a chrysoprase dial and lepidolite counters, sold for $9M; summer, in Everose gold with a turquoise dial and ruby counters, sold for $13.65M; autumn, in yellow gold with a mookaite dial and chrysoprase counters, sold for $13.5M; and winter, in platinum with a blue opal dial and lapis lazuli counters, sold for $13.2M. The auction's proceeds benefit two organizations: the Federer Foundation, founded by Roger Federer, and Re:wild, co-founded by Leonardo DiCaprio.

TAG Heuer returns for its second consecutive year as the Official Timekeeper of the TCS New York City Marathon. The race, which takes place across all five boroughs of New York City, draws over 50,000 runners annually. In conjunction with the partnership, the brand introduced the new Connected Calibre E5 Running Edition, powered by TAG Heuer OS, which tracks 54 sports and records manual laps in real time, and is priced at $2,400.

Patek Philippe launched the latest edition of its Watch Art Grand Exhibition, which will take place in Milan, Italy from October 2nd to 18th, 2026 at the CityOval building at Piazza Sei Febbraio. In conjunction with the exhibition, the brand released seven limited edition timepieces bearing the inscription "Patek Philippe Milano 2026" on their case backs, and unveiled a collection of Rare Handcrafts pieces that reflect themes inspired by Italian culture. The exhibition is open to the public and free to attend. Reservations are recommended and can be booked via Patek Philippe.

Milano Watch Week opens October 2 at Palazzo Mezzanotte in Milan and runs through October 4, 2026. The event welcomes collectors, professionals, and enthusiasts to interact with 56 participating brands, including 14 in the "After Time" segment, which focuses on watches priced under €10,000. Detailed information can be found on the Milano Watch Week website.