Internationally renowned since 1884, Bulgari is known for its luxurious bejewled watches. In creating Bulgari watches, the company combines its traditional design and style with sophisticated Swiss timepiece mechanisms. Dedicated to highly skilled artistry, Bulgari crafts each watch by hand with excellent precision. This attention to detail creates a timeless watch that embodies exclusivity and glamor. Explore Crown & Caliber’s Bulgari collection and find the watch that is right for you.
Bvlgari was founded in 1884 in Rome, Italy by a Greek man named Sotirios Voulgaris. The company started out selling jewelry and later became associated with the jewelry of the rich and famous. The company was taken over by Voulgaris’ grandsons Paolo and Nicola Bulgari. They were named Chairman and Vice-Chairman of the company, and nephew Francesco Trapani was named CEO. The company made more and more innovations over the years that followed this management change. Much later, in 1970's, more than 290 stores were opened worldwide under the Bvalgri brand. Its first international locations were in New York City, Paris, Geneva, and Monte Carlo. Then, in 1990, the company decided to develop a perfume brand that became very popular among women in Italy. Soon after, the company developed hotels, and in 2001 its hotel chain became part of the Marriot Hotel brand. With all of these changes the company saw a staggering revenue growth of 150% between 1997 and 2003. Even through these changes, its watches still accounted for thirty percent of the company’s revenue.
The watch making aspect of the Bvalgri takes place in Switzerland. Each watch is made by Swiss craftsmen with a majority of Swiss mechanization. The watches are known for their bold, architectural designs combining large gold links and interlocking steel. The wrist watches are often replicated and sold as fakes because of their distinct look and prominent style. Bvlgari pieces are famous for the colored stones used to accent the watches, which usually consist of sapphires mixed in unique forms. Bvalgri’s most famous lines are Bulgari-bulgaris, Sotirio-Bulgari, Assioma, Astrale, B.Zero 1, Daniel Roth, Rettangolo, Ergon, Gerals Genta, Serpenti, and Diagono. In 2006 the company made its most complicated watch, the Assioma Multi. This watch is equipped with a tourbillon, perpetual calendar, and second time zone fixture. Bvalgri watches combine creativity in Italian design with traditional Swiss expertise. The watches are also identifiable by a unique serial number that registers each item with the company. Each watch is held to the Bvalgri standard of perfection. This standard has made the company guarantee that the finished watch will prove to be of the highest quality and worthy of bearing the Bvalgri brand.
Bvlgari takes pride in everything it makes, whether it is perfume or jewelry. Before any item goes out for sale, the product is checked to ensure that it upholds the Bvlgari tradition of craftsmanship. Because these are checked so carefully, the company never lets anyone else create any other part of its products. Bvlgari is in control of the entire production process of all its products. The distribution strategy of Bvlgari is also very unique. The company only distributes its products through a network of stores that are selected to ensure an ideal positioning of their products. Every Bvlgari store is designed in a modern, distinctive style that consists of Italian marble, fine wood, and elegant display areas.
Bvlgari is also involved with helping the world through its commitments to ethics, the environment, and the community. Bvlgari's ethical commitment is mainly focused toward respecting human rights, universal civil liberties, and fundamental freedoms beyond local habits and practices. Bvlgari is also committed to running the business in an environmentally-friendly manner so that all its workers perform in a safe environment. The company’s community commitment involves fundraisers, building products, and donations to help strengthen the community that has helped Bvlgari prosper.
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