Retail Trade-In Program

The Crown & Caliber Retail Trade-In Program is a turnkey solution for retailers that gives their customers an avenue to trade-in their watches.


How It Works

seller visits store

Step 1

Seller visits your store or website and you direct them to the co-branded Crown & Caliber quote form.

submit your watch

Step 2

Seller submits their watch information. Crown & Caliber quotes their watch with your trade-in offer included. Seller ships watch.

authenticate watch

Step 3

Crown & Caliber authenticates watch and contacts seller with final offer.

seller acceptance

Step 4

Seller accepts final offer and gets paid either cash or store credit.

Interested in a Retail Trade-In Program?

Learn More

Partner Testimonials

"Mayor’s has partnered with Crown & Caliber in a successful buying program for pre-owned luxury timepieces. These purchases enabled Mayors to generate incremental sales from guest trade-ins."
- Al Rahm, Executive Vice President, Retail Operations at Mayors

"We are thrilled to introduce the Crown & Caliber program into Birks stores across Canada," … "We believe that through this certified process our customers we will receive an unparalleled experience for those looking to trade or sell their luxury timepieces."
- Jean-Christophe Bédos, President and CEO, Birks Group

"At Troverie, we are driven to provide the best possible experience across the entire sales journey. It’s time the experience of selling a luxury watch was on par with other high-value assets like jewelry or automobiles," … "This partnership with Crown & Caliber gives customers across the United States the opportunity to monetize and benefit from the unused watches sitting in their drawers, upgrading them for a new timepiece they will enjoy for many years to come."
- Fred Levin, Founder and CEO of Troverie

"We are excited to offer this new trade-in program in partnership with Crown & Caliber," … "Guests who are interested in trading in a pre-owned timepiece now have a convenient and trusted solution along with the opportunity to take advantage of our high-quality selection of timepieces and fine jewelry."
- Erik Miller, vice president of divisional operations, Jared The Galleria Of Jewelry

London Jewelers
Little Switzerland
Jared The Galleria of Jewelry

The Partner Provides

  • Engaged managers and associates who actively promote the program in-store
  • Marketing campaigns online, in emails and in-store
  • Fulfillment of credit via gift card or store credit
  • An average of one quote request per day per location

Crown & Caliber Provides

  • Easy and convenient online experience
  • Fair market values for your customer’s watches
  • A client services team your customer can trust
  • Innovative and evolving technical solutions
  • Training materials to help you implement and understand the program
  • Marketing best practices and proven customizable templates for promoting the program
  • Monthly reporting
  • Dedicated account management

retail partners starter guide

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