Retail Trade-In Program
The Crown & Caliber Retail Trade-In Program is a turnkey solution for retailers that gives their customers an avenue to trade-in their watches.
Low risk, low cost trade in solution for pre-owned timepieces. Innovative tools and incentives to help close deals.
Better options to trade in or sell their watch and exceptional experience with an established, trusted online watch company.
Crown & Caliber Gets
A new supply channel for watches, a partnership with a trusted local retailer and local in-store brand exposure.
How It Works
Seller visits your store or website and you direct them to the co-branded Crown & Caliber quote form.
Seller submits their watch information. Crown & Caliber quotes their watch with your trade-in offer included. Seller ships watch.
Crown & Caliber authenticates watch and contacts seller with final offer.
Seller accepts final offer and gets paid either cash or store credit.
Interested in a Retail Trade-In Program?
"Mayor’s has partnered with Crown & Caliber in a successful buying program for pre-owned luxury timepieces. These purchases enabled Mayors to generate incremental sales from guest trade-ins."
- Al Rahm, Executive Vice President, Retail Operations at Mayors
"We are thrilled to introduce the Crown & Caliber program into Birks stores across Canada," … "We believe that through this certified process our customers we will receive an unparalleled experience for those looking to trade or sell their luxury timepieces."
- Jean-Christophe Bédos, President and CEO, Birks Group
"At Troverie, we are driven to provide the best possible experience across the entire sales journey. It’s time the experience of selling a luxury watch was on par with other high-value assets like jewelry or automobiles," … "This partnership with Crown & Caliber gives customers across the United States the opportunity to monetize and benefit from the unused watches sitting in their drawers, upgrading them for a new timepiece they will enjoy for many years to come."
- Fred Levin, Founder and CEO of Troverie
"We are excited to offer this new trade-in program in partnership with Crown & Caliber," … "Guests who are interested in trading in a pre-owned timepiece now have a convenient and trusted solution along with the opportunity to take advantage of our high-quality selection of timepieces and fine jewelry."
- Erik Miller, vice president of divisional operations, Jared The Galleria Of Jewelry
The Partner Provides
- Engaged managers and associates who actively promote the program in-store
- Marketing campaigns online, in emails and in-store
- Fulfillment of credit via gift card or store credit
- An average of one quote request per day per location
Crown & Caliber Provides
- Easy and convenient online experience
- Fair market values for your customer’s watches
- A client services team your customer can trust
- Innovative and evolving technical solutions
- Training materials to help you implement and understand the program
- Marketing best practices and proven customizable templates for promoting the program
- Monthly reporting
- Dedicated account management
Get a free retail solutions starter guide today.
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