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A Little About C&C

Crown & Caliber is the smartest way to buy or sell a luxury watch. As an exclusively online marketplace for pre-owned timepieces, Crown & Caliber exists to ensure that when it comes down to the final transaction, buyers and sellers can both win. For sellers, we do all the legwork of valuating, marketing, and selling—for buyers, we put trust back into the act of purchasing sight-unseen with our servicing and authentication process. By emphasizing transparency and placing value on quality, Crown & Caliber has become the preferred marketplace for watch collectors and casual enthusiasts alike.

Contact Info

3565 Piedmont Rd. NE
Building 4, Suite 710
Atlanta, GA 30305
(by appointment only)

C&C in the Press

Crown & Caliber’s Founder Discusses Trends and Transparency in Pre-Owned Watches

Robb Report's watch editor interviews Crown & Caliber CEO Hamilton Powell about "how the [pre-owned watch] segment has grown and why more of the big Swiss watch brands should be paying attention."

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May 4, 2017

Watches Worth Splurging On With Your Tax Return

For those who recently got an influx of cash from their tax return, InStyle picked out the best watches from Crown & Caliber to spend it on.

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April 19, 2017

These are the watches worn by some of the most powerful men in finance

With the help of Crown and Caliber, the folks at Business Insider put together a list and commentary about the wristwatches worn by some of the most powerful men in the financial services industry.

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March 20, 2017

Keep Your Luxury Watch in Pristine Condition with These Simple Steps

"Knowing exactly what to do to care for them shouldn’t be done haphazardly. To help shine some deserved light on this topic, we linked up with Crown & Caliber CEO and founder Hamilton Powell, to get professional input on the subject."

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February 22, 2016

A New And Better Way To Buy, Sell, Or Collect Fine Watches

"If there was an efficient model for evaluating, certifying and transparently marketing used watches, a company that could check out the inner workings, quality, verify authenticity and guarantee your purchase, all for a great deal, it would be a home run for watch buyers. That company now exists, and it is called Crown & Caliber."

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February 2, 2016

Here’s What to Look For When Buying a Used Luxury Watch

"Considering the amount of money needed to buy a used luxury watch, there exists a need for buyers to remain diligent and aware of what they’re purchasing — i.e. avoiding the sleazy watch salesman. To help, we decided to connect with Hamilton Powell, CEO and founder of Crown & Caliber, otherwise known as the internet’s leading buyer and seller of used luxury watches."

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February 1, 2016

Buying a Vintage Watch Just Got a Whole Lot Simpler

"The key is finding the right watch—and that typically takes a good amount of time, effort and trust. Or you could just go to Crown & Caliber, the top online marketplace for luxury pre-owned watches. The site is an easy-to-use and info-rich resource that sells timepieces from the top brands while offering a risk-free way of procuring a quality watch. To put it another way, in a world of questionable independent jewelers and shady eBay sales, Crown & Caliber doesn't simply offer value, they offer peace of mind."

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January 25, 2017

The Second Hand

"Now boasting 46 full-time employees and a 13,000-square-foot facility in Atlanta, Crown & Caliber’s aim is to make it as easy as possible for people “to sell their watch confidently for the highest amount they possibly can,” says Powell. The site offers more than 4,000 timepieces by the likes of Jaeger LeCoultre, Rolex, Breitling, and Panerai. On average, watches consigned to Crown & Caliber sell within 60 days, and Powell notes that sales were up 300 percent in 2016."

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January 2017

The Carmax of Luxury Watches is the Best Place for Steals and Deals

"Though C&C isn't catering to the 2009 Toyota Camry crowd–you'll never find a watch for under $1,000 in their shop–they abide by very similar principles. It's a no fuss operation that carries every top watch brand under the sun and treats all customers like full-blown royalty. In a world with shady local jewelers and questionable eBay sales, they don't just offer value, they offer peace of mind."

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January 3, 2017

Video Interview With Crown & Caliber Founder Hamilton Powell

aBlogtoWatch visits the Crown & Caliber facilities in Atlanta to take a tour and talk to founder Hamilton Powell about the company's path from the beginning to now.

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December 23, 2016

Vintage Watches and their Modern Versions, Side by Side

Gear Patrol borrows a couple of watches from Crown & Caliber's inventory and compares the old versus the new in a piece on the differences between vintage watches and their modern counterparts.

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December 6, 2016


"The merchants on the Hot 100 list for 2017 cover both fronts, and business variations in between. These e-retailers are all about finding innovative solutions to fill market gaps, and applying smart retailing and marketing strategies that will pull customers to them. Take, for instance, Crown & Caliber LLC. Four years ago it was a wholesaler that bought used watches and sold them to other businesses and dealers for resale. Two years ago it decided it could be a different kind of middleman and sell the luxury-level watches directly to consumers on a consignment basis."

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December 1, 2016

The One-Watch Collection

"Invest in a quality timepiece with provenance and substance and it will go with you anywhere. We asked our friends at Crown & Caliber, the number one online marketplace for luxury pre-owned watches, this question: If you could only own one watch, what's the best option for a budding collector, or someone looking to wear one watch—and one watch only?"

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November 30, 2016

Hamilton Powell on What Keeps Crown & Caliber Ticking

JCK sits down with CEO Hamilton Powell to talk business—Crown & Caliber's beginnings, how it's grown, where it's going.

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November 22, 2016

7 Luxury Watches That Stand Out in a Crowd

Men's Journal catches "up with Hamilton Powell, CEO of Crown & Caliber, a marketplace for pre-owned, high-end watches, to chat about other makers you should consider when investing in a timepiece you may one day want to hand down."

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November 11, 2016

28 Over-the-Top Holiday Gifts for When Budget No Longer Matters

For the person who has everything...including a watch from Crown & Caliber.

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October 26, 2016

100 Rare Vintage Heuer Watches Up for Grabs

"Crown & Caliber, a pre-owned watch retail website, is launching a sale today of 100 vintage Heuer watches, all produced before 1985."

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September 19, 2016

Heuer 100 Preview

"Seemingly for the sheer fun of getting them all together, C&C pursued prime examples of many of the most revered references of vintage Heuers, from Autavias to Carreras to Monacos and more."

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September 19, 2016

Heuer 100: A Unique Sale Of 100 Vintage Pre-TAG Heuer Models

"While [TAG Heuer] vintage products don’t generally garner the same amount of attention as vintage Patek Philippe and Rolex models tend to do, that could possibly be about to change on September 19 when online marketplace Crown & Caliber launches its unique sale of 100 vintage Heuers called The Heuer 100."

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September 15, 2016

Five reasons to get the Heuer bug

Salon QP talks about the rise in market interest for vintage Heuers, including their high quality for great value, the rich brand history, and some recent big-ticket Heuer auctions, including Crown & Caliber's upcoming Heuer 100 sale.

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July 28, 2016

Crown & Caliber Heuer 100 Sale

"Crown & Caliber says this will mark the first time a sale like this (100 total Heuer watches) has been executed by a retailer, as big single-brand themed vintage watch sales usually take place at auction houses, such as Christie’s, Sotheby’s, and Phillips."

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August 8, 2016

Vintage Heuer Sale Will Raise the Profile of Historic Brand

"Over the past few years Crown & Caliber—a reputable online watch reseller—has been amassing a significant collection of notable Heuer watches, and this coming September it's planning the biggest online auction of Heuers we’ve ever heard of."

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July 28, 2016

A Lesson In How To Build An Online Luxury Brand

The luxury market is tough. Ecommerce is tricky. When the two are combined, an ambitious undertaking is at hand. Our business did just that – and so we thought it would be helpful to outline what we believe the keys are to successfully operating an online business in the luxury market.

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May 4, 2016

Drink and Dial

Town & Country performs a fun social experiment and features some watches from Crown & Caliber.

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May, 2016

Remember the Good Old Times

CEO and founder of Crown & Caliber, Hamilton Powell, speaks to Men's Health about vintage watches and what to look for when purchasing one of these timepieces.

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November, 2015

Golf Digest Features a Crown & Caliber Watch in Interview with Colin Jost

In an interview and photoshoot with SNL cast member Colin Jost, Golf Digest features a vintage Heuer watch from Crown & Caliber.

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September 16, 2015

Crown & Caliber: A Better Way to Buy and Sell Watches

"Anyone who has ever had the experience of buying and selling online knows that it can be stressful, even more so when you are dealing with high-ticket goods and faceless buyers/sellers. There is always a chance that someone will get burned, and I am sure we can all recount at least one horror story where things did not pan out exactly as one might have hoped. Enter Crown & Caliber, a service meant to take the headache out of buying and selling online."

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September 10, 2016

Crown & Caliber Unveils A New Marketplace For Watch Lovers

For those of you who still like something ticking on your wrist Crown & Caliber has rebuilt itself from the ground up in an effort to sell some of the watches they’ve bought. Originally created as a watch sellers site – you’d tell them what you had and they’ve give you a price send a box mail it in – they have expanded further into watch sales in an effort to create a full marketplace.

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September 9, 2015

Crown & Caliber Joins Forces With Neiman Marcus

To hear Hamilton Powell tell it, selling a secondhand watch is a daunting business for an individual. So in 2012, he established Crown & Caliber, an online sale site. Now the company has announced an in-store arrangement with Neiman Marcus.

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September 7, 2015

This Supersonic Pilot's Watch Is a Great Way to Start a Vintage Collection

Pilot watches aren't always dull black-and-white affairs. The Glycine Airman SST was made for U.S. Air Force pilots (as well as civilian customers) during the 1960s and ’70s. Unlike this Smiths W10, this Airman SST doesn't have military engraving on the back, though it does bear the jet after which it's named.

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August 24, 2015

Websites: Crown & Caliber

Crown & Caliber was recently featured in Worth magazine as a website worth discovering.

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July 30, 2015

How to Acquire a Luxury Watch, 21st Century-Style

Not too long ago, the options to get the perfect watch were limited: buy new from an authorized retailer, purchase it on the less-than-reliable secondhand market (verifying the provenance was, and continues to be, difficult), or inherit it. Today, however, there are several new avenues that make it easier than ever to match wrist with watch.

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July 30, 2015

Neiman Marcus goes vintage to counter the Apple Watch

While Apple is looking to reinvent the classic watch as a powerful, personal piece of technology, Neiman Marcus is going in the opposite direction. The luxury retailer is entering the vintage-watch marketplace, hoping to cash in on the appeal of luxury, handmade timepieces that are often worth their weight in gold and absolutely unable to send a single email. Neiman Marcus has partnered with vintage watch trade-in company Crown & Caliber to offer this platform, which is for the Rolexes and Pateks of the world.

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April 15, 2015

Neiman Marcus Ventures Into the Vintage Watch Game With Crown and Caliber

In a partnership with startup Crown & Caliber, Neiman Marcus will be selling vintage and pre-owned luxury watches in select locations and online. Consumers will be able to purchase an assortment of top-quality pre-owned watches such as Rolex, IWC, Patek Philippe and others. In addition, the selections of brands will alternate, featuring different luxury brands on a consistent basis.

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April 13, 2015

Neiman Marcus Now Selling Vintage Watches, Offers Unusual Trade-In Program

Neiman Marcus is now in the vintage watch game. The Dallas-based luxury department store has teamed up with Crown & Caliber, a startup specializing in consignment sales of pre-owned watches. From today, it is offering vintage and pre-owned watches at its online store.

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April 10, 2015

My First Grail Watch: Hamilton Powell

aBlogtoWatch interviews Crown & Caliber founder Hamilton Powell about his first “grail watch” and his favorite watch brands.

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February 22, 2015

BearingsGuide: Vintage Time

In an age of digital expansion, a vintage watch remains an unmatched investment of utilitarian style. Representing a moment in history, these rare pieces reflect a hunt for the distinct – not just a purchasing ability at a luxury store. But if you’re considering a venture into this market, you’ll want to experience the excitement of the exploration without its pitfalls. We asked Hamilton Powell, founder of Crown & Caliber, for his expert advice and direction.

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January 29, 2015

A Luxury Watch Can Say a Lot About a Person

Crown & Caliber founder Hamilton Powell wrote an article for discussing the ways in which a luxury watch can tell a lot about its wearer. A watch can help you make a first impression before you even utter a word.

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January 19, 2015

Star Treatment: Customer Service Lessons from Luxury Brands

Crown & Caliber, a company that consigns watches from brands like Rolex, Breitling, and Cartier, has learned a lot about what the luxury market wants from the businesses they patronize.

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January 5, 2015

Present Perfect: Luxe Gifts for Unique Occasions

When it comes to saying thanks to the important people in your life, a luxury gift says it all. The Atlantan picks Crown & Caliber as one of the go-to places to find the right way to show your appreciation.

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December 2014

Crown & Caliber offers an eBay alternative for luxury watch re-sales

Out of a nondescript Buckhead office, Hamilton Powell consigns some of the world’s finest watches. Powell started Crown & Caliber in 2012, backed by his private equity fund, Powell Growth Capital. Until then, he says, if you had a luxury timepiece to unload, your only options were sites like eBay or “a guy with a pinkie ring.” He believes his online marketplace is the first of its kind, appraising, buying, cleaning, servicing, and selling watches within sixty days.

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September 16, 2014

Use An App To Sell Your Luxury Watch With Ease?

Forbes contributor, Ariel Adams, featured Crown & Caliber’s watch selling app in his latest article. He decided to give our app a test run to see how it worked, and was impressed by both the customer service and professionalism of the process. Luxury items are very hard to sell and, as Adams discovers, the ease of apps make the process simple and easy.

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September 4, 2014

Crown & Caliber Launches Industry’s First App for Selling Luxury Watches

How much is your watch worth? Today, leading online luxury consignment company, Crown & Caliber, unveiled the industry’s first app to help people save time, selling time, using any mobile device to quickly generate an expert quote for their luxury watch. Building on the company’s successful online watch specialty business, the new app allows watch owners a quick, simple and safe way to determine the value of their luxury watch.

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August 25, 2014

Why I'm Betting Small Businesses Will Drive Innovation

Rob Biederman, CEO of HourlyNerd, believes that small businesses, such as Crown & Caliber, will drive innovation. Small businesses have the ability to change directions much faster than larger companies and work closer with their customers and are able to receive direct feedback about their services, goods, and processes. Biederman acknowledges that because smaller companies are able to have relationships with their customers, they will lead innovation as they will be able to quickly change their processes to better suit their customers.

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June 25, 2014

Crown & Caliber fills retail void in luxury watch industry through consignment program

Luxury Daily interviewed Crown & Caliber founder, Hamilton Powell, about Crown & Caliber and how it fills a void in the luxury watch industry. Luxury Daily recognizes the increasing demand for both new and pre-owned luxury watches. Crown & Caliber acknowledges that there are many ways to buy luxury watches, but, before Crown & Caliber, there was no easy way to sell a watch.

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June 20, 2014

Here's How To Figure Out How Much A Watch Is Worth

Many watch owners often ask, “How much is my watch worth?” Business Insider asks Crown & Caliber’s founder, Hamilton Powell, for insight into how to value a pre-owned watch because of his expertise in the pre-owned watch market.

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June 12, 2014

How to Start a Vintage Watch Collection

Whether its discussing the latest gadget, the hottest travel destination, or the newest fitness craze, Men’s Journal has everything a male needs to know to stay up-to-date on all of the latest trends and fashions. Men’s Journal editor Megan Buerger reached out to Crown & Caliber founder Hamilton Powell to ask for his take on the best ways to appraise a watch and to start a new watch collection.

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May 30, 2014

The Booming Market For Selling Your Luxury Timepiece Online: How Recommerce Is Dominating The Pre-Owned Watch World

It has been well over a decade since companies such as eBay and Craigslist have been helping people profit from unwanted personal possessions. While it is far easier to find buyers for your unwanted goods these days, it can still be tricky to sell luxury goods where the trick is in finding buyers who understand what the items are worth.

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April 30, 2014

Interview with Hamilton Powell of Crown & Caliber specializes in interviews with entrepreneurs and CEOs. They sit down with Hamilton Powell and talk about where Crown & Caliber started, what's he's learned, and where the company's going in the next five years.

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March 25, 2014

Crown & Caliber: A company that helps people buy and sell their luxury watches online.

Hamilton Powell, the founder of Crown & Caliber, which helps people buy and sell their luxury watches online, joins eCommerce Radio. Listen to interview with host Eric Dye & Hamilton discuss the following:Where did the idea for Crown & Caliber come from? What is your background, and how did you get into startups? How do you view your competition? What is your biggest challenge so far as an entrepreneur?

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March 20, 2014

Crown & Caliber: Making Falling On Hard Times A Little Less Hard

Hamilton Powell, founder of Crown & Caliber, is re-framing the historically “adversarial” relationship between the buyers and sellers of luxury goods. His startup specializes in helping clients consign high-end timepieces.

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March 13, 2014

The art of buying and selling luxury watches

In 2012, Hamilton Powell founded Crown & Caliber with the goal of helping watch lovers both buy and sell high-end pieces. Whether you're someone looking to sell a piece so you can step up to that next level or someone looking to buy your first vintage watch, Crown & Caliber tries to make the process as low-friction as possible.

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March 5, 2014

RETROSPECT: Cutting "in" the Middleman with Hamilton Powell of Crown & Caliber

Fueled by the unsettling feeling founder Hamilton Powell experienced after the sale of his automobile, Crown & Caliber looks to rid all negative conceptions one tends to have when selling a high-involvement item. Growing from two employees into 13, and soon an additional five, the demand for this type of service is evident, and in saying so, everyday sees a steady number of timepieces coming in and out of Crown & Caliber’s doors.

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January 24, 2014

It’s a Seller’s Market for Vintage Watches

According to Crown & Caliber’s data, listings of marked vintage watches have increased 21 percent over the past year. During that period, sale prices of these watches have also increased, by approximately 7 percent. The volatility of the preowned market has pushed Crown & Caliber to offer a consignment service so customers don’t miss out when estimates are shattered.

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November 28, 2013

Crown and Caliber Brings the Luxury Consignment Watch Market to Light

When you hear the word “Rolex” the first places that may come to mind are, 5th avenue in New York, a swanky airport shop or some gorgeous place far an wide like Dubai, but an online consignment shop? I don’t belive so. Although the market for selling high-end watches online is quite active and tight-knit, one may not think selling their pricey watch online may not be the best option, but website Crown and Caliber has proven otherwise.

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November 25, 2013

Interview - Crown & Caliber Founder Hamilton Powell

Founder Hamilton Powell explains the Crown & Caliber business model and talks about buying and selling luxury watches.

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November 18, 2013

Showing There’s A Better Way to Sell Watches

As part of their interview series with entrepreneurs, CEO Blog Nation's podcast interviews Crown & Caliber founder Hamilton Powell about what inspired him to start the company.

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October 24, 2013

Interview with Hamilton Powell, Founder of Crown & Caliber

“If you’ve ever tried to sell your watch, you know the only real options are Craigslist, Ebay or the “dealer” with a pinkie ring, comb-over and bad attitude – now there is a better way!”

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October 17, 2013

Hamilton Powell – Founder of Crown & Caliber

Ideamensch sits down with Crown & Caliber CEO Hamilton Powell to talk about C&C's unique approach to a traditional industry.

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October 6, 2013

5 Things To Know This AM

Looking to sell your vintage, luxury-brand watch? Or perhaps you're in the market for one? Crown & Caliber should be your first stop.

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October 3, 2013

Crown And Caliber Brings The Watch Swap Meet Into The 21st Century

Selling watches online, if you’re the kind who does such a thing, is a business fraught with peril. Do you trust Craigslist where the purchaser could be a scammer? Or do you trust eBay where the purchaser is most definitely a scammer? Even the watch forums, rarified as they are, usually result in heartbreak.

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August 1, 2013

Vintage Watches: Everything You Need To Know About Buying A Vintage Watch

Crown & Caliber founder Hamilton Powell discusses the various advantages and pitfalls of purchasing luxury vintage watches, and gives his advice on the four major factors to consider before making that major investment.

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June 8, 2013

Watches Worth The Most To Sell

While buying watches requires money, selling them can potentially make you some. The watch industry is mostly concerned with selling you new things, and sometimes more interesting parts of the business are ignored.

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January 31, 2013