Ever wonder who spends the most money advertising watches? TAG Heuer is heavily featured in Monaco and made a watch for the Formula 1 event, as we covered on Tuesday. Rolex is plastered on the scoreboards and nets of Wimbledon. Recently, Lamborghini and Blancpain partnered up. Below are the figures spent on advertising on the U.S. market. Who’s first may not surprise you, but the immense chasm between 1 and 2 is likely to grab your attention.
RANK BRAND AMOUNT
1. Rolex 46.96
2. Breitling 26.52
3. Bulova 26.42
4. Cartier 21.16
5. TAG Heuer 19.82
6. Citizen 18.48
7. Chanel 17.72
8. Movado 12.64
9. Omega 9.80
10. Bell & Ross 7.77
11. Louis Vuitton 7.25
12. Patek Philippe 7.03
13. Montblanc 6.47
14. Seiko 6.35
15/16. Raymond Weil 5.39
15/16. Dior 5.38
17. Longines 4.46
18. Ball Watch 4.33
19. Baume & Mercier 4.27
20. Timex 4.15
OMEGA Seamaster. See yesterday’s article for more HD pictures of Omega’s new Planet Ocean line.
Information courtesy of WatchTime and Kantar Media, which has a list of the top 50 big spenders. To end on a semi-related note, here’s a fun fact for you to share at your next cocktail party: in 2004, Hublot was making less than 10% of what it makes today, and was developing Quartz watches. In 2011, it was ranked #44 on the above list, spending $1.68 million on the U.S. market.
