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What makes a watch a dive watch.

What makes a watch a dive watch.

In 1953 three timepieces were introduced that are considered the first dive watches to come to market, they were the Blancpain FiftyFathoms, the Zodiac Super Seawolf, and the Rolex Submariner. So, what made these dive watches, and how has that defini…

Are All Quartz Watches The Same?

Are All Quartz Watches The Same?

  What is the difference between low and high-end quartz watches?   At their heart, a mechanical and a quartz watch do the exact same thing; they measure time by measuring oscillations. In a mechanical watch, this happens at the escapement. The hairspring on the escapement moves back and f…

Profiles in Time: Burt Reynolds

Profiles in Time: Burt Reynolds

On September 6, 2018, the world lost one of the most talented film legends to ever grace the silver screen, Burt Reynolds. Reynolds’ acting career spanned over six decades. In that time, he starred in some of the most iconic movies ever made. A few of his most memorable films include The Longest Yar…

The OMEGA Ultraman Speedmaster

The OMEGA Ultraman Speedmaster

Every superhero has a kit, an outfit and set of tools or powers that helps them fight injustice and crime, saving the world as they go. Ultraman is no different. He wears a silver and red suit, with his “color timer” mounted on his chest. But, in 1971, in the show “The Return of Ultraman,” Ultraman…

Rolex Daytona – A Masterclass in Design

Rolex Daytona – A Masterclass in Design

Between 1904 and 1935, fourteen world land speed records were set in Daytona Beach, Florida. Avid Rolex wearer Sir Malcom Campbell set five of them. Over time, the area continued to build its reputation in the racing industry. Now, it’s a destination for prestigious sporting events, like the city’s…

A Look Back at Men’s Fashion Week

A Look Back at Men’s Fashion Week

New York Fashion Week’s women’s collections tend to get more attention than the men’s fashion week each season. This week, the industry elite from around the globe flock to New York City. Here, they’ll see the debut of the ladies’ wear for spring/summer 2019. And, it got us thinking about the men’s…

Longines and the Military

Longines and the Military

Throughout the brand’s history, Longines has shared a close relationship with various military organizations. During WWII, their timepieces served as indispensable tools for military forces. They most notably supplied watches to the British Royal Air Force and the British Army. Today, Longines conti…

Rolex and Their Expanding Role in Tennis

Rolex and Their Expanding Role in Tennis

Rolex and the sport of tennis have a partnership that spans four decades. It all began in 1978. That year, Rolex became the official timekeeper at Wimbledon, the oldest and most prestigious tennis tournament in the world. Since then, Rolex has gone on to partner with other tournaments. Some standout…

Hublot and The Dallas Cowboys

Hublot and The Dallas Cowboys

The Dallas Cowboys are America’s team. They joined the NFL in 1960 as an expansion team, hoping to satisfy the Texas-sized void the state had felt since the Dallas Texans folded in 1952. The Beginning of the Dallas Cowboys The success of the franchise is largely attributed to the Jones family. Jerry…

Ten of the Best Watch Brands

Ten of the Best Watch Brands

There are dozens of manufacturers of luxury watches in the market today. Some of the best watch brands, like Rolex, OMEGA, or Cartier, are familiar. They’ve solidified their places as household names. For decades, they’ve worked to become a powerhouse sport and tool watchmaker, the official watchmak…

Watch Materials: The Evolution of the Movement

Watches are intricate little machines. Their dozens of parts work in harmony, allowing them to perform an array of functions or simply tell time. In the early centuries of watchmaking, each element of these mechanical marvels had to be painstakingly crafted by hand. Elite members of society who coul…

The OMEGA 1957 Trilogy Edition

The OMEGA 1957 Trilogy Edition

In 1948, OMEGA celebrated their 100th birthday. By then, the storied brand already had a reputation for accuracy and precision. They were timing major sporting events, had used groundbreaking technology to build their movements, and in a few years would see one of their watches withstand the element…

The Rolex Root Beer GMT Master II

The Rolex Root Beer GMT Master II

Rolex developed the original GMT in 1954 in collaboration with Pan-Am. The initial model featured a two-tone red and blue bezel inspired by the colors of the airline. Over the years, Rolex has continued to play with the bezel color scheme of the GMT and add a number of variations. In doing so, they’…

Understanding Screw Alignment in Watches

Understanding Screw Alignment in Watches

Exposed Screw Alignment Some watch brands have become known for their innovative designs with exposed screws. Think of the unique Audemars Piguet Royal Oak or the iconic Cartier Santos. If you’ve looked closely at these models, you may have noticed an unsettling detail: the screw alignment on these…

Profiles in Time: Ewan McGregor

Profiles in Time: Ewan McGregor

Ewan McGregor is one of few actors who successfully made the leap from art house and indie projects to mainstream film and TV. Yet, even after receiving global attention for movies like Trainspotting, the Star Wars prequel trilogy, and Big Fish, McGregor has continued to maintain a relatively low pr…

The History of Breguet

The History of Breguet

The History of Breguet: The Beginning Breguet’s rich history in the field of watchmaking spans nearly 250 years. The business remained in the family for three generations. They then passed the torch onto the trusted head of the workshop, Edward Brown. After the company thrived under the Brown family…

Famous Watches and Their Nicknames

Famous Watches and Their Nicknames

Famous Watches and Their Nicknames Watch nicknames may have started as affectionate calling cards given by watch enthusiasts. However, over the years, these monikers have helped to solidify certain watches places in horological history. What started as a playful practice has become a tradition in th…

Baselworld 2019 – Swatch Group’s Exit

Baselworld 2019 – Swatch Group’s Exit

Swatch Group - Exiting from Baselworld 2019 Breaking news rattled the watch industry this past week with the announcement that the Swiss watch powerhouse The Swatch Group will no longer be participating in the Baselworld 2019 fair. Swatch is the iconic show’s biggest client with seventeen brands exh…

Splurge vs. Steal: Rolex Daytona vs. OMEGA Speedmaster

Splurge vs. Steal: Rolex Daytona vs. OMEGA Speedmaster

The Rolex Daytona vs. OMEGA Speedmaster Arguably, two of the most iconic chronographs in the history of watchmaking are the Rolex Daytona and the OMEGA Speedmaster. Both have a rich history spanning five decades and the backing of a powerhouse brand name. When looking at the Rolex Daytona vs. OMEGA…

Patek Philippe Calatrava vs. IWC Portofino

Patek Philippe Calatrava vs. IWC Portofino

Dress watches are a unique category. Unlike tool watches that are set apart by the function they provide the wearer, dress watches prioritize form over function. They’re straightforward, often time-only watches. They’re typically modest in size, defying watch and style trends. And, they’re inherentl…

The Nicknames of Rolex

The Nicknames of Rolex

At times, the watch industry can seem a bit serious or even intimidating. However, once you start diving deeper into the watch world, you come to realize it’s actually quirky, artistic, and even a bit nerdy. And, like watches themselves, watch lovers come in all shapes and sizes. There are a lot of…

Becoming Bond, a Hulu Documentary

Becoming Bond, a Hulu Documentary

Becoming Bond: Discovering the Next Bond Today, the Omega Seamaster is the official watch of the world’s favorite fictional secret agent, James Bond. But before Omega, when the film franchise first began in the 1960’s, 007 wore a Rolex. For seven years, the legendary Sean Connery played the coveted…

Zenith Type 20 – The Model and History

Zenith Type 20 – The Model and History

The History of Zenith's Mark on the Aviation Industry Zenith has had deep ties with the world of aviation for over 100 years. Their contribution to the field began with developing timekeeping devices for pilots during the golden age of aviation and supplying timekeeping devices to military forces. T…

Top Celebrities and their Watches Part 2

Top Celebrities and their Watches Part 2

Celebrities play an important role in the watch industry. Whether they’re in character or off screen, we can’t help but notice the watches they wear. Brands know the power of a good celebrity endorsement. Some celebrities even serve as brand ambassadors, while others are genuine watch collectors wit…

The British Open and Rolex

The British Open and Rolex

The Origin of Rolex and the British Open Rolex has an established partnership with the sport of golf spanning more than five decades. One of their longest-standing relationships has been with the British Open, also known as The Open Championship. The first British Open debuted in 1860, making it the…

Summer Sale Roundup

Summer Sale Roundup

Summer is in full swing. It’s a time of year where life is a little more laid back and low key. This season is the one where we allow ourselves a much-deserved mid-year vacation and opportunities to enjoy more time outdoors, even in our own backyards. Summer is the perfect time to reenergize yoursel…

Oris Models: A Roundup of Favorites

Oris Models: A Roundup of Favorites

Oris Models: Our Favorites Oris was first established in Holstein, Switzerland in 1904. The brand was an instant success and soon emerged as a prominent local business as well as a leading presence in the watch industry. Like any company, they’ve incurred their ups and downs over the years. However…

The History of Audemars Piguet

The History of Audemars Piguet

The History of Audemars Piguet: Founding the Brand In 1874, two young entrepreneurs in their early twenties reconnected in the Vallee de Joux in Switzerland. The pair had known each other since childhood, and their names were Jules Louis Audemars and Edward Auguste Piguet. A year later in 1875, they…

Wimbledon and Rolex: A Forty Year Partnership

Wimbledon and Rolex: A Forty Year Partnership

The Origin of Rolex and Wimbledon The partnership between luxury watchmaker Rolex and the sport of tennis began in 1978. That year, the brand became the official timekeeper at Wimbledon, the oldest and most prestigious tennis tournament in the world. Since then, tennis has become an important facet…

World Cup and Hublot – the Official Timekeepers

World Cup and Hublot – the Official Timekeepers

Hublot: The Official Timekeeper We’re in the last days of the highly anticipated World Cup. Here, the top two teams are in the final round, hoping to claim victory in Russia. Every four years, the legendary sporting event partners with a luxury watch brand as the official timekeeper. If you’ve been…

Profiles in Time: Tom Hanks

Profiles in Time: Tom Hanks

Tom Hanks epitomizes the all-American man both on and off-screen. From his box office debut as Allen Bauer in Splash to his more recent portrayal of pilot Chesley Sullenberger in Sully, Hanks’ performances never cease to make us laugh or cry or possibly both in the same film. Though his characters a…

Oris Watches: A History

Oris Watches: A History

Oris Watches: The Beginning Oris watches, the company, was founded in in 1904 by Paul Cattin and Georges Christian, and the brand quickly found success. Within just a few short years, they became a powerful business in the town of Holstein, Switzerland and an influential force in the watch industry…

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