If a movement is the heart of a watch, then ETA movements arguably beat at the very core of the Swiss luxury watch industry. ETA is Switzerland’s largest movement maker, and they’ve played a large part in defining the industry as it is today. However…

It's the stuff that belongs in a Hollywood film: a family's precious, priceless object stolen, only to return many years later on an auction block. What follows is the family's attempts to return it to their possession through years' worth of legal w…

Cary Grant: one of the greatest actors of his time and the epitome of the well-dressed man. His debonair persona both on and off screen is what has made him a legend. But it’s his subtly and modesty that makes Grant so endearing. Unlike many actors w…

You bought your first Rolex. Congratulations! Now that it's officially yours, it's important to know how to use it correctly. Winding and adjusting your Rolex watch doesn't require any tools, but it does require some know-how. Here, we'll give you st…

Versatility is a topic that we get so much of in our watch content these days and brands aren’t ignorant to it. In spite of that, the way you build your collection with a varied set of multiple watches can be meant to “fill in the void”: the dive wat…

Graduation day is the starting point of the rest of your life. It's exciting (and a little terrifying). You're leaving your comfortable school routine to enter a world of the unknown. It's still a day to celebrate how far you've come and how far you'…

The life of a celebrity is an interesting one, to be sure. They put in the work, of course, that makes them famous, but they're set apart from the world at large. Scrutinized to a degree unlike any other. However, the brands they endorse can often ma…

When Ayrton Senna da Silva crashed at the 1994 San Marino Grand Prix, he was immortalized as one of the greatest Formula One drivers in history. He was leading the pack at the time of his crash—a poetic death that honors his dominance of the racing s…

It's something of an honor when the watch community collectively bestows a watch with a nickname—think the Rolex "Batman" GMT-Master II, or the "Hulk" Submariner, or the plethora of nicknames for Seikos out there. But OMEGAs don't really get this sor…

Dive Watch 101 The history of diving as a sport and science dates back to the early twentieth century. Before the age of diving computers and other advanced technical equipment, there was the dive watch. Dive watches serve the primary purpose of reco…

Choosing the right luxury watch on a budget can be a daunting task. You want to be sure you get a good value without sacrificing quality or style. If you’re budget is $5,000 or less, you’re likely browsing entry-level models. As is the case with most…

Marlon Brando is a silver screen legend who devoted himself to the industry and his craft for over 50 years. He took audiences by storm in one of his first performances on screen in the film A Streetcar Named Desire. Later, he solidified his place in…

Planning a vacation in the near future? You don’t want to forget your watch when you travel, and we’ve got a few things for you to think about: 1. Check Your Itinerary While you’re packing, ask yourself, “What will I be doing? Are there any big event…

After the introduction of trench watches during World War I, the wrist watch took its rightful place in military arsenals everywhere. Time was precious on the battlefield, and a good watch became a valuable resource for successful military operations…

Humphrey Bogart defined an era of cinema. While he’s regarded as one of the most talented artists to grace the big screen, Bogart didn’t grow up with aspirations of becoming a star. At age 17, he enlisted in the United States Navy to fight in World W…

Best Budget Chronographs As far as watch complications go, the chronograph is one of the most useful and most stylish. It’s why you’ll see a chronograph function on all types of watches, from racing and sport styles to less-obvious divers. Whether yo…

With the first quarter of 2017 behind us and both SIHH and Baselworld complete, now is as good a time as any to reflect on the state of the luxury watch industry. It's no secret that the past two years have seen a steady decline in sales. Will 2017 c…

As a watch owner, one of your responsibilities is caring for your watch. Repairing a broken watch can be quite costly. Luckily, maintaining your watch is relatively easy and affordable. Watches are such complex instruments that knowing exactly how to…

Warm weather is golfing weather. For those course regulars, the prep is rote. Most golf courses have a standard dress code: slacks or long shorts, turtlenecks, collared shirts, and golf shoes. But what about a watch? Watch lovers have to contend with…

Pablo Picasso is one of the most prolific and influential artists of the twentieth century. Known as one of the fathers of Cubism, Picasso revolutionized both painting and sculpture. For a majority of his 91 years on earth, he devoted himself to his…

Baselworld 2017 came and went faster than a steel and ceramic Rolex Daytona sitting in an AD display window. While it’s estimated that there were 200 (!) fewer exhibitors than last year, Baselworld is still the industry’s most important exhibition. A…

Tiger Woods is not the golf player he used to be. He's been plagued by injury, and is a no-show even at lower profile tournaments. Even when he does play, he lacks the confidence we used to see in his younger days. Sure, the Tiger Woods brand still h…