Understanding Screw Alignment in Watches

Understanding Screw Alignment in Watches

Exposed Screw Alignment Some watch brands have become known for their innovative designs with exposed screws. Think of the unique Audemars Piguet Royal Oak or the iconic Cartier Santos. If you’ve looked closely at these models, you may have noticed a…

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Profiles in Time: Ewan McGregor

Profiles in Time: Ewan McGregor

Ewan McGregor is one of few actors who successfully made the leap from art house and indie projects to mainstream film and TV. Yet, even after receiving global attention for movies like Trainspotting, the Star Wars prequel trilogy, and Big Fish, McGr…

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The History of Breguet

The History of Breguet

The History of Breguet: The Beginning Breguet’s rich history in the field of watchmaking spans nearly 250 years. The business remained in the family for three generations. They then passed the torch onto the trusted head of the workshop, Edward Brown…

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Famous Watches and Their Nicknames

Famous Watches and Their Nicknames

Famous Watches and Their Nicknames Watch nicknames may have started as affectionate calling cards given by watch enthusiasts. However, over the years, these monikers have helped to solidify certain watches places in horological history. What started…

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Baselworld 2019 – Swatch Group’s Exit

Baselworld 2019 – Swatch Group’s Exit

Swatch Group - Exiting from Baselworld 2019 Breaking news rattled the watch industry this past week with the announcement that the Swiss watch powerhouse The Swatch Group will no longer be participating in the Baselworld 2019 fair. Swatch is the icon…

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Patek Philippe Calatrava vs. IWC Portofino

Patek Philippe Calatrava vs. IWC Portofino

Dress watches are a unique category. Unlike tool watches that are set apart by the function they provide the wearer, dress watches prioritize form over function. They’re straightforward, often time-only watches. They’re typically modest in size, defy…

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The Nicknames of Rolex

The Nicknames of Rolex

At times, the watch industry can seem a bit serious or even intimidating. However, once you start diving deeper into the watch world, you come to realize it’s actually quirky, artistic, and even a bit nerdy. And, like watches themselves, watch lovers…

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Becoming Bond, a Hulu Documentary

Becoming Bond, a Hulu Documentary

Becoming Bond: Discovering the Next Bond Today, the Omega Seamaster is the official watch of the world’s favorite fictional secret agent, James Bond. But before Omega, when the film franchise first began in the 1960’s, 007 wore a Rolex. For seven yea…

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Zenith Type 20 – The Model and History

Zenith Type 20 – The Model and History

The History of Zenith's Mark on the Aviation Industry Zenith has had deep ties with the world of aviation for over 100 years. Their contribution to the field began with developing timekeeping devices for pilots during the golden age of aviation and s…

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Top Celebrities and their Watches Part 2

Top Celebrities and their Watches Part 2

Celebrities play an important role in the watch industry. Whether they’re in character or off screen, we can’t help but notice the watches they wear. Brands know the power of a good celebrity endorsement. Some celebrities even serve as brand ambassad…

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The British Open and Rolex

The British Open and Rolex

The Origin of Rolex and the British Open Rolex has an established partnership with the sport of golf spanning more than five decades. One of their longest-standing relationships has been with the British Open, also known as The Open Championship. The…

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Summer Sale Roundup

Summer Sale Roundup

Summer is in full swing. It’s a time of year where life is a little more laid back and low key. This season is the one where we allow ourselves a much-deserved mid-year vacation and opportunities to enjoy more time outdoors, even in our own backyards…

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Oris Models: A Roundup of Favorites

Oris Models: A Roundup of Favorites

Oris Models: Our Favorites Oris was first established in Holstein, Switzerland in 1904. The brand was an instant success and soon emerged as a prominent local business as well as a leading presence in the watch industry. Like any company, they’ve inc…

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The History of Audemars Piguet

The History of Audemars Piguet

The History of Audemars Piguet: Founding the Brand In 1874, two young entrepreneurs in their early twenties reconnected in the Vallee de Joux in Switzerland. The pair had known each other since childhood, and their names were Jules Louis Audemars and…

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Wimbledon and Rolex: A Forty Year Partnership

Wimbledon and Rolex: A Forty Year Partnership

The Origin of Rolex and Wimbledon The partnership between luxury watchmaker Rolex and the sport of tennis began in 1978. That year, the brand became the official timekeeper at Wimbledon, the oldest and most prestigious tennis tournament in the world…

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World Cup and Hublot – the Official Timekeepers

World Cup and Hublot – the Official Timekeepers

Hublot: The Official Timekeeper We’re in the last days of the highly anticipated World Cup. Here, the top two teams are in the final round, hoping to claim victory in Russia. Every four years, the legendary sporting event partners with a luxury watch…

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Profiles in Time: Tom Hanks

Profiles in Time: Tom Hanks

Tom Hanks epitomizes the all-American man both on and off-screen. From his box office debut as Allen Bauer in Splash to his more recent portrayal of pilot Chesley Sullenberger in Sully, Hanks’ performances never cease to make us laugh or cry or possi…

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Oris Watches: A History

Oris Watches: A History

Oris Watches: The Beginning Oris watches, the company, was founded in in 1904 by Paul Cattin and Georges Christian, and the brand quickly found success. Within just a few short years, they became a powerful business in the town of Holstein, Switzerla…

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The History of the Rolex Datejust

The History of the Rolex Datejust

The History of the Rolex Datejust In 1945, Rolex celebrated a monumental occasion. To commemorate the milestone, they wanted to create a timepiece that was different from any other watch offered at the time. The result was the first self-winding, wat…

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Royal Oak vs. Royal Oak Offshore

Royal Oak vs. Royal Oak Offshore

From Controversial to Classics When you think of Audemars Piguet, you might immediately think of the brand’s iconic Royal Oak. Although the one-of-a-kind design was polarizing at first, it’s now a cult classic. The model is not just the flagship of t…

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Watch and Car Partnerships

Watch and Car Partnerships

Watch and Car Partnerships The watch and automobile industries have a longstanding history together. Their partnerships first began out of necessity. Many watchmakers started working with automobile manufactures to supply dashboard clocks. Soon, watc…

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The History of Nomos

The History of Nomos

The Founding of Nomos When you think of the brand Nomos, it immediately conjures images of their simple, functional, and understated design approach. What you may not know is the unconventional backstory behind the company’s instantly recognizable ae…

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Profiles in Time: Jordan Spieth

Profiles in Time: Jordan Spieth

Athleticism runs in Jordan Spieth’s blood. Both of his parents are former college basketball players, and Spieth showed a breadth of skill at a young age. Growing up, Jordan Spieth tried on every sport, from basketball to soccer, baseball to football…

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2018 World Cup Players and their Luxury Watches

2018 World Cup Players and their Luxury Watches

2018 World Cup Players Earlier this month, one of the most significant global sporting events kicked off in Russia: the 2018 World Cup. Many of the top soccer players spend their careers playing in leagues outside their home countries. However, the W…

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