Comparing the GMT Master vs. GMT Master II Developments in watchmaking directly tie to progress in our world. As we evolve, watches evolve too. One model that perfectly exemplifies this connection between watches and our culture is Rolex’s GMT Master…
Watches and the NFL: NFC South
Our Watch Picks for the NFC South For many sports fans, the best part of fall is the kickoff of football season. Nowhere is this truer than in the southeast, home to the NFC South division in the NFL. Since the 2002 realignment, they’ve boasted some…
Watches and Beers: Jekyll Brewing
It’s that time of year where the days start to shorten, and you wake up to crisp temperatures and changing colors. That also means that some of our favorite breweries are rotating in their fall brews. So, we went and visited our friends at Jekyll Bre…
TAG Heuer vs. Rolex: A Brand Comparison
TAG Heuer vs. Rolex: A Brand Comparison TAG Heuer and Rolex are two very different brands who produce very different timepieces. However, even with their unique approaches to watchmaking, they may have more in common than you think. For instance, bot…
Top Watch Picks for Fall
Our Top Watch Picks for the Fall The days are getting a bit shorter, while the nights are getting a bit cooler. Kids are groaning because school’s back in session. Dads are rejoicing because Monday Night Football is back on television. These are sign…
The Breitling Emergency Watch
The Breitling Emergency Watch When Breitling introduced the Emergency in 1995, it was totally innovative. In terms of its design, the original Breitling Emergency bears a lot of resemblance to its predecessor, the Aerospace. It features a dial with a…
Profiles in Time: Burt Reynolds
On September 6, 2018, the world lost one of the most talented film legends to ever grace the silver screen, Burt Reynolds. Reynolds’ acting career spanned over six decades. In that time, he starred in some of the most iconic movies ever made. A few o…
The OMEGA Ultraman Speedmaster
Every superhero has a kit, an outfit and set of tools or powers that helps them fight injustice and crime, saving the world as they go. Ultraman is no different. He wears a silver and red suit, with his “color timer” mounted on his chest. But, in 197…
Rolex Daytona – A Masterclass in Design
Between 1904 and 1935, fourteen world land speed records were set in Daytona Beach, Florida. Avid Rolex wearer Sir Malcom Campbell set five of them. Over time, the area continued to build its reputation in the racing industry. Now, it’s a destination…
A Look Back at Men’s Fashion Week
New York Fashion Week’s women’s collections tend to get more attention than the men’s fashion week each season. This week, the industry elite from around the globe flock to New York City. Here, they’ll see the debut of the ladies’ wear for spring/sum…
Longines and the Military
Throughout the brand’s history, Longines has shared a close relationship with various military organizations. During WWII, their timepieces served as indispensable tools for military forces. They most notably supplied watches to the British Royal Air…
Rolex and Their Expanding Role in Tennis
Rolex and the sport of tennis have a partnership that spans four decades. It all began in 1978. That year, Rolex became the official timekeeper at Wimbledon, the oldest and most prestigious tennis tournament in the world. Since then, Rolex has gone o…
Hublot and The Dallas Cowboys
The Dallas Cowboys are America’s team. They joined the NFL in 1960 as an expansion team, hoping to satisfy the Texas-sized void the state had felt since the Dallas Texans folded in 1952. The Beginning of the Dallas Cowboys The success of the franchis…
Ten of the Best Watch Brands
There are dozens of manufacturers of luxury watches in the market today. Some of the best watch brands, like Rolex, OMEGA, or Cartier, are familiar. They’ve solidified their places as household names. For decades, they’ve worked to become a powerhous…
Watch Materials: The Evolution of the Movement
Watches are intricate little machines. Their dozens of parts work in harmony, allowing them to perform an array of functions or simply tell time. In the early centuries of watchmaking, each element of these mechanical marvels had to be painstakingly…
The OMEGA 1957 Trilogy Edition
In 1948, OMEGA celebrated their 100th birthday. By then, the storied brand already had a reputation for accuracy and precision. They were timing major sporting events, had used groundbreaking technology to build their movements, and in a few years wo…
The Rolex Root Beer GMT Master II
Rolex developed the original GMT in 1954 in collaboration with Pan-Am. The initial model featured a two-tone red and blue bezel inspired by the colors of the airline. Over the years, Rolex has continued to play with the bezel color scheme of the GMT…
Understanding Screw Alignment in Watches
Exposed Screw Alignment Some watch brands have become known for their innovative designs with exposed screws. Think of the unique Audemars Piguet Royal Oak or the iconic Cartier Santos. If you’ve looked closely at these models, you may have noticed a…
Profiles in Time: Ewan McGregor
Ewan McGregor is one of few actors who successfully made the leap from art house and indie projects to mainstream film and TV. Yet, even after receiving global attention for movies like Trainspotting, the Star Wars prequel trilogy, and Big Fish, McGr…
The History of Breguet
The History of Breguet: The Beginning Breguet’s rich history in the field of watchmaking spans nearly 250 years. The business remained in the family for three generations. They then passed the torch onto the trusted head of the workshop, Edward Brown…
Famous Watches and Their Nicknames
Famous Watches and Their Nicknames Watch nicknames may have started as affectionate calling cards given by watch enthusiasts. However, over the years, these monikers have helped to solidify certain watches places in horological history. What started…
Baselworld 2019 – Swatch Group’s Exit
Swatch Group - Exiting from Baselworld 2019 Breaking news rattled the watch industry this past week with the announcement that the Swiss watch powerhouse The Swatch Group will no longer be participating in the Baselworld 2019 fair. Swatch is the icon…
Splurge vs. Steal: Rolex Daytona vs. OMEGA Speedmaster
The Rolex Daytona vs. OMEGA Speedmaster Arguably, two of the most iconic chronographs in the history of watchmaking are the Rolex Daytona and the OMEGA Speedmaster. Both have a rich history spanning five decades and the backing of a powerhouse brand…
Patek Philippe Calatrava vs. IWC Portofino
Dress watches are a unique category. Unlike tool watches that are set apart by the function they provide the wearer, dress watches prioritize form over function. They’re straightforward, often time-only watches. They’re typically modest in size, defy…
The Nicknames of Rolex
At times, the watch industry can seem a bit serious or even intimidating. However, once you start diving deeper into the watch world, you come to realize it’s actually quirky, artistic, and even a bit nerdy. And, like watches themselves, watch lovers…























