Best Entry Level Watches from Top Brands Whether you’re starting a collection or adding a new brand to your collection, selecting your first model can be tough. There are so many different options to choose from, all at an array of price points. Keep…
Rolex Submariner vs. Tudor Submariner
Rolex Submariner vs. Tudor Submariner: A Comparison of Similar Models Since Hans Wilsdorf created Tudor in 1946, people have compared the brand to their parent company, Rolex. For decades, many watch aficionados and collectors believed Rolex to be th…
The Story of NORAD and Timing Santa’s Deliveries at Christmas
NORAD's Military Background As people who spend a lot of time thinking about time, tracking time, and talking about time, we’ve been curious. Have you ever thought about how Santa has the time to travel around the entire Earth in a single night? You…
Omega Seamaster USA Winter Olympic Edition
Comparing Olympic Sledding Skeleton is one of the most mysterious Winter Olympic sports. Sledding events, such as skeleton, are also some of the most exciting and potentially dangerous competitions. Just like many of our favorite watches, skeleton ha…
Panerai Luminor Oracle – A Special Edition for the America’s Cup
Claiming the America's Cup When you think of Panerai, you might immediately conjure up an image of a dive or yacht watch. The brand has a deep history of producing instruments optimized for the deep blue sea. It started around the turn of the twentie…
Splurge vs. Steal: Patek Nautilus vs. Piaget Polo S
Sport watches are consistently one of the most popular types of timepieces. The name of the category may make you think of a watch with a more casual or rugged appearance. However, as sport watches have grown in demand over the years, watchmakers hav…
Hans Wilsdorf: A Founder and Innovator
An Early Calling to the Watch Industry Today, we know Hans Wilsdorf as the father of two of the greatest watchmakers of all time: Rolex and Tudor. But before his name was forever etched into horological history, he was merely a boy from Germany with…
2018 Holiday Gift Guide for Women
Watch Favorites for the Most Important Women in Your Life Maybe she was your first phone call when you landed the leading role in your school play. Maybe she taught you the secret family recipe for out-of-this-world cinnamon rolls. Or maybe she gave…
2018 Holiday Gift Guide for Men
Watch Favorites for the Most Important Men in Your Life Maybe he was there when you scored your first hole in one. Maybe he taught you how to drive a stick shift. Or maybe he gave you your first watch. Brother, dad, grandpa – there are so many import…
[Video] Watch Stories – Matt Farah, The Smoking Tire & Watch and Listen
For most people, heading into a turn at Road Atlanta going 90 plus mph in a Jeep would be a terrifying, but slightly exhilarating experience. At this speed, the car shakes, and you feel yourself pushing the limits of physics. You begin wondering whet…
Profiles in Time: Charlie Chaplin
Charlie Chaplin, a Silent Film Star It’s hard to imagine a time when films were silent. It’s even more challenging to imagine a comedy without words. Yet somehow, even in the silent film era, Charlie Chaplin had an incredible knack for making people…
Panerai Luminor 1950 Equation of Time 8 Days
The Truth about Time One of the most intricate and rare complications in watchmaking is the equation of time. Only the most complex astronomical watches display this sophisticated mechanism. In the most basic terms, here’s how we can explain the equa…
Watches to Wear at your Holiday Party
Tis the Season: Our Holiday Party Watch Picks Around the country, the first snow is falling and turkeys are flying off the shelves. Since the holiday season is upon us, that means the annual holiday parties are just around the corner. Your tradition…
Profiles in Time: Tiger Woods
Tiger Woods: Early Success and Early Sponsorships Tiger Woods solidified his place in golf history in 1997 at the age of 21. That year, he won three PGA Tour events in addition to his first major. His victory at the Masters Tournament in Augusta, Geo…
Cartier Watches, A Brand History
Elites in the Jeweler Industry Once dubbed the jeweler of kings, and the king of jewelers, today we simply know them as Cartier. The company began as a destination for bespoke jewelry and timepieces. Now, it has flourished into one of the most highly…
Best Vintage Re-issues of 2018
A Modern Twist on Vintage Watches There are often two camps when it comes to vintage watches. To some, a vintage timepiece may be a family heirloom passed down through generations. It has a story behind it, memory attached, and sentimental value. Cer…
[Watch Stories] Cameron Weiss, Weiss Watch Company
The tradition and history of Swiss watchmaking conjures up images of snowy mountaintops and quiet workshops with watchmakers bent over rich wooden benches. What the picturesque scene doesn’t usually include is sunshine and palm trees, or a quiet, int…
2018 Black Friday Watch Picks
Our Best Black Friday Picks for You The first celebration of the holiday season is finally upon us. Thanksgiving is right around the corner. That means it’s time to begin thinking about your holiday shopping. You can find the best deals of the season…
Brand History of Patek Philippe
Patek Philippe Brand History Patek Philippe is one of the oldest and longest-standing watch companies. In nearly two centuries of business, they’ve pioneered countless pieces of technology. These innovations have contributed to the advancement of mod…
GMT vs. Dual Time vs. World Time
A History of Standardizing Time Before a unified time system was established, each city had its own local time. At one point in the United States, there were over 100 different local times. In those days, it was extra challenging for travelers to kee…
[Video] Watch Stories: Marco Gerace, TLG Auto
The Start of a Legacy It’s February of 1975, it’s Friday, and its a sunny, 70 degrees and Southern California is showing off her best to Tony Gerace, a mechanic from New York. Just there for a vacation, Tony calls home, quits his job, and becomes an…
The OMEGA Sale – Our Favorite Gems
Our Top Five OMEGA Sale Picks OMEGA has left its mark on the history of horology and our culture. They’ve served as one of the official timekeepers of the Olympic Games since 1932. They’ve been the official watch of the space program since 1965. And…
Jean-Claude Biver Steps Down and Stephane Bianchi Takes Over
Jean-Claude Biver: Small Beginnings in the Watch Industry Jean-Claude Biver is one of the most important names in the watch industry. For over forty years, he’s left a lasting impact on some of the biggest brands. His career includes work with powerh…
November Rolex Sale: Our Top Picks
For many, Rolex is the king of all watch brands. Some consider owning a Rolex or a particular Rolex model a crowning achievement. A Rolex is an excellent watch to start or complete any collection. It’s the perfect timepiece to celebrate a milestone o…
Splurge vs. Steal: Rolex Pepsi vs. Tudor Pepsi
Rolex Pepsi vs. Tudor Pepsi: Different Watches, Same Inspired Bezel Rolex debuted the first GMT Master in 1954 in collaboration with Pan Am. The original model featured the airline’s signature red and blue colors on the two-tone bezel. Today, this be…









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