Brand History of OMEGA OMEGA is not just one of the most prominent watch brands in the world. They’re also one of the most historically significant. OMEGA is widely known for being the first watch on the moon and the official watch of the space progr…
Waterproof vs. Water Resistance
The Truth About Waterproof vs. Water-Resistant One of the biggest points of confusion in the watch community is the difference between waterproof and water-resistant. When watchmakers were first developing water resistance technology, they reserved i…
The Nicknames of Watch Hands
Watch Hands and Their Nicknames Watchmakers are quite possibly some of the most detail-oriented artisans in the world. When you start to dissect the nuances of watches, the intricacies you’ll find might astound you. One example is the watch hands. Ye…
A History of Watchmaking in Basel
The Beginning of Basel and Its Watchmaking Legacy Basel, Switzerland is home to one of the world’s most famous watch exhibitions. Today, we know the annual tradeshow as Baselworld. We’re gearing up for the organization’s 102nd event later this month…
Watch Madness Matchups: Rolex Submariner “Hulk” vs. Rolex GMT-Master II “Coke”
Putting Rolex Head to Head in Round 3 Watch Madness is unfolding fast! We started by putting 64 watches head-to-head, and now it’s Round 3. Can you believe we’re down to the sweet sixteen? Of the remaining watches, we’re especially excited about one…
Baselword 2019 Wrap-Up
Breaking Down Baselworld 2019 Each season, Baselworld seems to be shifting just as quickly as the industry at large. In 2018, the Swiss watch powerhouse The Swatch Group announced their exit from the show. In addition, there were a number of brands w…
Profiles in Time: Roy Williams
Close Ties to the Tar Heels The University of North Carolina Tar Heels have a basketball legacy spanning more than seven decades. The program has produced some of the NBA’s top players, like Michael Jordan and James Worthy. They’ve also won six natio…
Profiles in Time: Mike Krzyzewski
Duke University is a potent force in the sport of basketball. They’re fourth all-time in wins of any NCAA men’s basketball program. So far, they’ve won five NCAA Championships and are always top contenders. Much of their success over the past several…
Vacheron Constantin vs Rolex Watches
Comparing Vacheron Constantin vs. Rolex When you think of a brand comparison, looking at Vacheron Constantin vs. Rolex may seem like an unusual matchup. At a glance, the two manufacturers might seem quite different. Vacheron Constantin established 15…
Watch Madness Matchups: Alaska Project vs. IWC Portofino and Rolex Sky Dweller vs. Rolex Sea Dweller
Our First Two Watch Matchups of Round 1 Watch nerds – the time has finally come. Watch Madness is here! Over the course of the next several weeks, we’re going to be matching up 64 watches from our inventory. The best part: you can fill out a bracket…
Crown & Caliber Watch Madness 2019
A History of How March Madness was Coined Basketball fans rejoice – the moment is finally here! After a long and well-fought season, the cream is finally rising to the top. The annual tradition of March Madness is upon us. For those who aren’t major…
A History of Horology in Ireland
When you ponder watchmaking’s storied history, you might immediately think of Switzerland, the mecca of modern watchmaking. You may remember great watchmaking nations, like England or Germany. Perhaps you reflect back on America’s rich watchmaking he…
Chronograph vs. Chronometer
Enhancing Your Watch Knowledge Although the words chronograph and chronometer may sound similar, they’re two totally different concepts in watchmaking. In the simplest terms, a chronograph is a watch complication. In horology, a complication is any f…
Profiles in Time: Karl Lagerfeld
Two weeks ago, fashion lost one of its greatest icons: Karl Lagerfeld. And though his personal legacy can be debated, Lagerfeld was a potent force in the fashion community for over 60 years. He bore a natural talent for design, beginning his work and…
Splurge vs. Steal: Patek Philippe Calatrava and Rolex Cellini
Classic Dress Watches from Classic Brands A dress watch is a staple in any collection. It’s a safe bet for everyday wear in business settings. It’s also an essential for special events, like weddings, fundraisers, or black tie affairs. Unlike the fun…
The Nicknames of Watch Hands: Part One
Notable Watch Hands and Their Nicknames Watchmakers are quite possibly some of the most detail-oriented artisans in the world. When you start to dissect the nuances of watches, the intricacies you’ll find might astound you. One example is the watch h…
History of Watchmaking: Geneva
Beginnings in Geneva: Trading in Jewels for Timepieces Today we know Switzerland as the mecca of watchmaking with Geneva being one of its most important watchmaking cities. Before Geneva became synonymous with watchmaking, it was a powerful jewelry-m…
Why Would Pre-Owned be More Expensive than New?
Watches that Gain Value in the Pre-Owned Market As leaders in the pre-owned market, one of the top questions we get is about the value of timepieces. Which watches increase or decrease in value and why? Like a car driven off the lot, most watches dep…
Watch-Spotting for the Oscars 2019
2019 Notable Oscar Nominees and their Timepiece Preferences The 91st annual Academy Awards, or Oscars, are fast approaching. This year’s show will be a bit different from decades past. After Kevin Hart stepped down as host following a controversy las…
How Does a Rolex Turn-o-Graph Work?
The Often Overlooked Rolex Turn-O-Graph Rolex’s Datejust Turn-O-Graph is a model that fans often overlook in the brand’s rich history. Watches like Submariner tend to get a lot of glory in the sport and tool watch category. However, it was the Rolex …
A Guide to the OMEGA Snoopy Editions
OMEGA Watches & Apollo 13 The gripping story of the Apollo 13 mission is not just a historic moment in American space exploration. It’s also an abiding testament to man’s endurance, ingenuity, and courage. During those crucial moments of the Apol…
Original vs. Reissue – TAG Heuer Carrera
The Value of Vintage In recent years, the appeal of vintage or vintage-style timepieces has steadily increased. As a result, countless brands have created reimagined versions of their classics. This trend has certainly seen a particular surge in the…
Profiles in Time: Dwayne Johnson
The Rock - A Powerful Part of Modern Culture He went from the idol of every professional wrestling fan in the 1990s to the highest paid actor in 2016. No matter how you slice it, Dwayne Johnson has made an impact on our culture in the past 30 years…
Watch Materials: Evolution of the Bezel
Changes in Bezel Preferences in the Watch Industry Advancements in technology have inevitably driven the progress of modern watchmaking. These new tools and discoveries have allowed both the function and design to improve. During the past century in…
Candy and Watches – A Valentine’s Pairing
Our Top Matches of Timepieces and Treats Valentine’s Day is right around the corner. If watches aren’t part of the celebration with your special someone, is it even love? There’s only one thing more essential on Valentine’s Day than the gift of a fin…























