“No Negativity Allowed.” Written in white block text on a red rectangle, those are the first words you see when walking into the Mashburn offices. The sign sits above a mood board that is equal parts chaos and structure, and the whole scene is the pe…
Robert Downey Jr. Robert Downey Jr. is almost as famous as a watch enthusiast as he is an entertainer. His fascination with timepieces and eclectic collection has garnered attention from countless publications. From models he picked to those he recei…
Kentucky Derby Origins When it comes to American heritage, the Kentucky Derby is an important part of our country’s cultural history. It’s the longest running sporting event in the U.S. with a legacy that spans 144 years. In the late 1800s, the grand…
Pros and Cons of Different Types of Watch Bands Sometimes, luxury watch owners get bored with the look of their timepiece or with wearing the same model every day. They often think the best solution is to sell their watch and purchase a new one. Howe…
It's an obvious and necessary step in the value proposition argument to evaluate usage. When buying a watch, especially a first watch, this is a really popular question that'll plague you until you make the purchase. Now, let's define a couple thin…
Notable Watch Index Styles Watches are comprised of so many intricate details from the inside out, some you may not even think of. From an aesthetic perspective, you might prefer a particular case material, dial color, or bracelet style. One element…
Bubba Watson - Our Hometown Golf Legend Spring has officially sprung, which means it’s time for annual warm weather sporting traditions. We’re gearing up for the commencement of golf’s four major championships. The 2019 Masters tournament kicks it al…
The madness is just about to come to a close. We’re down to the final watches before we announce the big winners. Which watch will reign supreme? Which bracket made the right predictions to score a $1500 credit? The anticipation is killing us! But, b…
Brand History of OMEGA OMEGA is not just one of the most prominent watch brands in the world. They’re also one of the most historically significant. OMEGA is widely known for being the first watch on the moon and the official watch of the space progr…
The Truth About Waterproof vs. Water-Resistant One of the biggest points of confusion in the watch community is the difference between waterproof and water-resistant. When watchmakers were first developing water resistance technology, they reserved i…
Watch Hands and Their Nicknames Watchmakers are quite possibly some of the most detail-oriented artisans in the world. When you start to dissect the nuances of watches, the intricacies you’ll find might astound you. One example is the watch hands. Ye…
The Beginning of Basel and Its Watchmaking Legacy Basel, Switzerland is home to one of the world’s most famous watch exhibitions. Today, we know the annual tradeshow as Baselworld. We’re gearing up for the organization’s 102nd event later this month…
Putting Rolex Head to Head in Round 3 Watch Madness is unfolding fast! We started by putting 64 watches head-to-head, and now it’s Round 3. Can you believe we’re down to the sweet sixteen? Of the remaining watches, we’re especially excited about one…
Breaking Down Baselworld 2019 Each season, Baselworld seems to be shifting just as quickly as the industry at large. In 2018, the Swiss watch powerhouse The Swatch Group announced their exit from the show. In addition, there were a number of brands w…
Close Ties to the Tar Heels The University of North Carolina Tar Heels have a basketball legacy spanning more than seven decades. The program has produced some of the NBA’s top players, like Michael Jordan and James Worthy. They’ve also won six natio…
Duke University is a potent force in the sport of basketball. They’re fourth all-time in wins of any NCAA men’s basketball program. So far, they’ve won five NCAA Championships and are always top contenders. Much of their success over the past several…
Comparing Vacheron Constantin vs. Rolex When you think of a brand comparison, looking at Vacheron Constantin vs. Rolex may seem like an unusual matchup. At a glance, the two manufacturers might seem quite different. Vacheron Constantin established 15…
Our First Two Watch Matchups of Round 1 Watch nerds – the time has finally come. Watch Madness is here! Over the course of the next several weeks, we’re going to be matching up 64 watches from our inventory. The best part: you can fill out a bracket…
A History of How March Madness was Coined Basketball fans rejoice – the moment is finally here! After a long and well-fought season, the cream is finally rising to the top. The annual tradition of March Madness is upon us. For those who aren’t major…
When you ponder watchmaking’s storied history, you might immediately think of Switzerland, the mecca of modern watchmaking. You may remember great watchmaking nations, like England or Germany. Perhaps you reflect back on America’s rich watchmaking he…
Enhancing Your Watch Knowledge Although the words chronograph and chronometer may sound similar, they’re two totally different concepts in watchmaking. In the simplest terms, a chronograph is a watch complication. In horology, a complication is any f…
Two weeks ago, fashion lost one of its greatest icons: Karl Lagerfeld. And though his personal legacy can be debated, Lagerfeld was a potent force in the fashion community for over 60 years. He bore a natural talent for design, beginning his work and…
Classic Dress Watches from Classic Brands A dress watch is a staple in any collection. It’s a safe bet for everyday wear in business settings. It’s also an essential for special events, like weddings, fundraisers, or black tie affairs. Unlike the fun…
Notable Watch Hands and Their Nicknames Watchmakers are quite possibly some of the most detail-oriented artisans in the world. When you start to dissect the nuances of watches, the intricacies you’ll find might astound you. One example is the watch h…
Beginnings in Geneva: Trading in Jewels for Timepieces Today we know Switzerland as the mecca of watchmaking with Geneva being one of its most important watchmaking cities. Before Geneva became synonymous with watchmaking, it was a powerful jewelry-m…