Rolex has been around for over one hundred years and has made hundreds of different models of watches. Rolex is often seen as the watch preferred by the unique, successful, adventure-seeking individual who needs a watch that can keep up with his fast-paced life. Since its inception, Rolex has realized its niche market and has tailored their advertisements to appeal to these people. Here are several vintage Rolex advertisements that have been used throughout the company’s rich history.
1930’s Rolex Advertisement
This Rolex GMT-Master advertisement is from 1958 and was placed in a magazine.
This print Rolex advertisement was released in 1969. While this advertisement appealed to pilots, many of the Rolex advertisement were created to target divers, hikers, sailors, and other adventure lovers.
In 1976, Rolex sponsored the Operation Sail Bicentennial Tribute Regatta.
1942 Rolex Christmas Advertisement – Just when Rolex was beginning to hit its stride, World War II halted it in its track. Rolex (along with the rest of the world) was negatively impacted by the war. In attempt to continue its successful growth prior to the war, Rolex rolled out many new advertisements in an attempt to encourage people to continue purchasing Rolex watches, despite the difficult times.
This Rolex Submariner advertisement appeared in print media in the early 1960's.
This Rolex advertisement from 1968 was created to pique the interest of those who are not afraid of a challenge.
In an attempt to reach adventure-seekers, Rolex consistently placed ads in National Geographic. This advertisement appeared in the December edition in 1975.
Throughout its existence, Rolex has created many effective advertisement that not only appeal to the Rolex target market, but to all watch lovers. If you want to see more vintage advertisements, there is an impressive collection posted on the Turf Rolex Forum.