Rolex was initially reluctant to enter the quartz watch market, but when they released the Rolex Quartz Date (Ref. 5100) in 1970, it was a huge success. The watch was so popular that the first inventory sold out almost immediately. Consumers loved the modern feel of the piece—its angular-shaped case and new sapphire crystal. Unfortunately, the excitement wore off fairly quickly, and the Rolex Quartz was discontinued in 1972. In 1977, however, Rolex introduced the Oysterquartz, in both Datejust (Ref. 17000) and Day-Date (Ref. 19018). These models improved upon the Quartz Date in terms of a slimmer case design and enhanced accuracy. The Datejust was available in stainless steel (17000), stainless steel and white gold (17014), or stainless steel and yellow gold (17013). The Day-Date came in yellow gold (19018) or white gold (19019) only. Rolex stopped producing quartz watches in 2001, and the last of the models sold out in 2003. The Oysterquartz watch is now highly valued on the collectors’ market.
Men’s Oysterquartz Datejust Ref. 17013
Rolex Oyster Quartz Datejust Ref. 17000
Oysterquartz Day-Date Ref. 19018
John Houston wear a stainless steel Rolex Oysterquartz in this vintage Apple poster.
Peter Habeler, Mt. Everest climber, wears a Rolex Oysterquartz Datejust.
Former Rolex CEO Roger Heiniger and his Rolex Oysterquartz Datejust.
Rolex. A Stainless Steel Wristwatch With Date, Center Seconds And Bracelet Signed Rolex, OysterQuartz, DateJust, Ref. 17000
Sold by Antiquorum on 16-12-2011 for: $3,250 USD
ROLEX. AN 18K YELLOW GOLD CENTRE SECONDS WRISTWATCH WITH DAY, DATE AND BRACELET
Sold by Antiquorum on 13-12-2011 for: $6,264 USD