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Retailer Trade-In Program

Obtain the benefits of a trade-in program, without the hassle.

How does this program work?

Many retailers do not offer a trade-in program for watches, and we believe they are missing out on a huge opportunity. Retailers using the Crown & Caliber Retail Trade-In Program have a clear advantage over the competition. When a customer comes into your store with a watch to sell, your sales associate or customer simply fills out our online Quote Form, checking that they were referred to us by your store. Within 20 minutes or less, a Crown & Caliber associate will contact your customer with a quote for what we will pay for the watch, based upon current sales data in the pre-owned market. Some retailers choose to add an additional Premium on top of our offer to be more competitive and secure the trade-in at their store. On average, a customer spends 2.75 times what their trade-in is worth on a new item from you. Therefore, adding a 15%-30% Premium to our offer puts you above market value which is not only more competitive, but also allows you to better serve your customer.

Upon acceptance, we’ll send you or your customer pre-paid and insured shipping labels to ship the watch to us. We inspect the watch, and then pay for it. However, instead of paying the customer, we send all funds to your store to act as a store credit for the customer. Therefore, by using our Retail Trade-In Program, your sales associate just generated a sale that would not otherwise have been possible.

Why use the Crown & Caliber Retailer Trade-In Program?

  • Generate more revenue for your store through customer trade-ins
  • Differentiate yourself from competitors so your customers remain loyal to you
  • Offer a "debt-free financing" option (why should your customer finance or incur debt if they have an item of value to trade in?)
  • Work directly with Crown & Caliber, or have us work with your customer to purchase his or her watch, depending on your preference
  • Direct all funds to be sent to you, the referring retailer, in the form of store credit for the customer
  • Offer an online 'Get a Quote' option with the Crown & Caliber plug-in on your website

Qualifying Items

All watches shipping domestically must have an approximate value of $2,000 and be one of the Watches We Accept.