Our Mission

It's our responsibility to do more

In our office, we focus on “living for the line, not the dot.” It means that in the time that we’re alive, we should be looking to do more than serve ourselves. Sure, our mission is to make buying or selling a watch a fearless, winning experience for our customers. But if we stopped there, we’d be falling seriously short.

This speaks to one of our biggest {values}: make an impact. What are we doing that will outlast us? What can we do to give back to the community at large? With that in mind, we came up with a program that allows us to do some good with the watches we sell.

When You Buy a Watch, You save a life

For every watch we sell, we put aside a portion of our profit for MAP International. That money pays for several types of life-saving medical treatment.