The TAG Heuer brand has always been inspired by the heritage of motor racing when designing and developing its timepieces. The company's respect for the sport has led to the building of a unique relationship between Tag Heuer and Mercedes Benz. The two companies share a mutual enthusiasm for the performance and prestige of motor racing. For that reason, the brands collaborated on two models within the collection: the TAG Heuer SLR Laptimer Chronograph and the Calibre 17 Automatic Chronograph. The chronograph feature is a key element to these collaborative watches and to the motor racing inspired collection as a whole. This is because the technology of the chronograph was designed specifically to keep time during motor races. The combination of the utilitarian, sporty technology and the functional and athletic exterior make the timepieces in this collection a proud representation of the sport of motor racing itself in and the Mercedes Benz name.
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