Over the years, Rolex's 18-karat yellow gold Oyster Perpetual garnered the nickname the President. It was the brand’s first watch to feature both the day and date complication in windows on the dial. The model’s design has only seen minor adjustments since its initial release. The most notable difference between each iteration of the President is the movement. Since its inception, some of the most significant world leaders and businessmen around the globe have worn this watch. Buying a Rolex President watch means owning a symbol of prestige and excellence. Shop our handsome selection of exceptional used Rolex President watches for sale.
The history of the Rolex President begins with the Day-Date. The Day-Date made its debut in 1956 as the first watch to display both the day and date on the dial. The model wasn’t just important because of this revolutionary feature. It also represented Rolex’s ability to produce more than just tool watches. The Day-Date is a stunning dress watch that would go on to become affectionately and honorably known as the President.
The 18-karat yellow gold Day-Date officially became the President about ten years after its initial release. President Lyndon B. Johnson was often wearing his 18-karat yellow gold Day-Date on his wrist. In 1966, during Johnson’s time in office, Rolex released an ad showcasing the 18-karat yellow gold Day Date as “The presidents’ watch.”
The design of the President has only seen minor adjustments since its initial release. The primary updates include more aesthetic options and upgraded movements. The model is now offered in 18-karat white and rose gold as well as the original yellow. In addition, the President is now available with a variety of band options, like a leather strap, Rolex’s iconic Oyster bracelet, and the model’s signature President bracelet. Finally, the most recent generation of President models come equipped with Rolex’s caliber 3255 self-winding mechanical movement.
Since President Johnson’s Day-Date emerged into the iconic President we know today, the model has become the ultimate status symbol. Its powerful presence on the wrist has continued to capture the attention of some of the most prominent leaders of the twentieth century. A number of presidents have followed in Johnson’s footsteps by sporting the namesake watch, such as Nixon, Ford, and Reagan. It has also been proudly worn by some of the most significant businessmen and entertainers, from Warren Buffet to Jay Z.
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