Ferrari is teaming up with Movado to create a great new watch collection.
In light of this partnership – we thought we would share one of the most exciting Ferrari videos ever made. It took us a while to dig it up, but we finally found it!
This isn’t the first time Ferrari has taken a stab at watch creation – though many of its historical watch making relationships have been unsuccessful. This partnership with Movado signals Ferrari’s willingness to market its product to the general public – as this is the marketing technique Movado has often employed. Unlike the Ferrari cars which claim extreme exclusivity, the watches will be more main-stream.
That doesn’t mean they will be cheap! Estimates for the Movado pieces put the pricing around $2,000/watch. These new watches will premier at the 2012 Annual Watch & Jewelry Fair in Basel, Switzerland.
About Crown & Caliber
Crown & Caliber is the nation’s premier purchaser of high-end luxury timepieces. We offer a way for customers to get the most for their watch, both in terms of financial compensation and global impact. The horology experts at Crown & Caliber have been purchasing luxury timepieces for over 25 years.