"It was loaned to me for this week’s column by my friends at Crown and Caliber, who have a large selection of pre-owned pieces, verified by their team of watchmakers who can not only confirm its authenticity but also perform any necessary service. I also love their one-year warranty, just for peace of mind."
"Until recently, there hasn’t been a reliable marketplace for preowned luxury watches. But Atlanta-based consignor Crown & Caliber is trying to fill that gap with a business model based on high-end car dealerships."
The Wall Street Journal (Digital and Print)
- April 18, 2018
"They give every incoming watch a performance test to ensure that it’s the genuine article—and that it’s keeping accurate time. And opening up the watch and inspecting its movement, a part of the standard procedure at Crown & Caliber, is a key to making sure a watch is real."
"Guests who are interested in trading in a pre-owned timepiece now have a convenient and trusted solution, along with the opportunity to take advantage of our high-quality selection of timepieces and fine jewelry"
"Jared The Galleria Of Jewelry is debuting a nationwide program that will allow customers to trade in their luxury watches for either cash or store credit, the retailer announced today. The program is being run in conjunction with Crown & Caliber, an online marketplace for pre-owned timepieces."
"For some businessmen, a wristwatch is more than a time-telling device. It's a statement. "A watch is the greatest icebreaker there is," says Hamilton Powell, the CEO of Crown & Caliber, an online secondary market for luxury watches."
"Equipped with sophisticated pricing algorithms and teams of in-house watchmakers, these e-tailers say it is only a matter of time before brands recognize the sites as allies in the pre-owned watch business."
"Crown & Caliber's basic business model is simple. The company accumulates good quality pre-owned watches, checks and verifies them, and then sells them to the consumer with the promise of a much faster and hassle-free buying experience compared to buying direct from another consumer."
"Increasingly, our clients have expressed a desire to be able to experience our brand in person. It was for that reason we elected to create our new appointment-only retail space in Sandy Springs. It allows us to be closer to the customer so that we can constantly hear from them and thus improve and evolve our experience."
The Atlanta Journal-Constitution
- November 21, 2017
"In effect, one of Crown & Caliber's unspoken promises to its consumers is that the watches they have for sale are all real. What makes this possible is a system Crown & Caliber has put in place to effectively identify fake watches."
"However, what happens to their product in the pre-owned market can affect the brand’s mainstream image. If this product is dumped on a street corner or sold on eBay, it is bound to have a negative effect on the brand."
"A watch can be real…but can have all sorts of problems on the inside. Water damage, inaccurate timing, borrowed parts, etc. A watch can have over 300 moving parts, so if you are buying a pre-owned watch from someone, you better trust them that they will be there for you if something goes wrong."
"The watch market has been evolving quickly across the board, and a small cluster of digital retail platforms have established themselves as leaders in the category—including Crown & Caliber, a five-year-old Atlanta-based operation with a staff of more than 30 full-time employees (including Swiss-trained watchmakers)."
"The watch market is just like the car market was in the Seventies, it’s just starting to mature in terms of preowned. We’re doing what CarMax did, allowing people to shop confidently in the pre-owned market."
"As someone who’s gotten burned on watch sales before, something like Crown & Caliber is pretty compelling. While it’s been hard to pry my Apple Watch off my wrist of late, I definitely could strap on a Ploprof if you forced it on me. I’d just miss Siri."
"Now the company has announced an in-store arrangement with Neiman Marcus. A customer who brings a watch into one of Neiman Marcus’s 41 stores can receive store credit for the equivalent of Crown & Caliber’s valuation plus an additional 15 percent."
"Whether you're someone looking to sell a piece so you can step up to that next level or someone looking to buy your first vintage watch, Crown & Caliber tries to make the process as low-friction as possible. "